Julia Fayre loves to write and explore more about web, content marketing and cool gadgets. She is currently working as Content Strategist for Dubai, UAE based IT company, Global Business Solutions.
You can convince anyone.
Scroll down to the second point in this article to find what you need the most to become a powerful copywriter.
In this article, I will show you how persuasive copywriting can be one of the most powerful tools to draw your customers into your website, and convince them to make a choice — preferably, a decision to do business with you.
Once they have landed on your website, the design and copy take over. It is now the magic of words and visuals that will keep them exploring. Conversion-centered design (as opposed to user-centered design) aims to reduce the number of leaks from your site and help the customer complete a task.
We’ll talk about visuals in another post, but for now, let’s look at the power of a talented copywriter.
1. They Can Control Your Mind
Research has shown that the top five words that grab attention are:
You or your name – People are becoming wary of these words because annoying spam e-mails have overused these.
Nevertheless, if used carefully, your name is still very persuasive. It is human nature to respond to your name. Sometimes it makes you suspicious how they got to know you; sometimes it makes you curious; sometimes it gives you the feeling that it is personal – only for you.
While any web URL is global, it’s vitally important to keep the essence of your brand intact.
It can be easier if your brand operates within a single country, but when you have offices in multiple countries with completely different cultures, languages and expectations — for instance, UAE and China — adding a local touch to your website can be a great UX investment.
In this post, we will talk about how to adopt/implement localization (sometimes referred to as ‘l10n‘) to the face, culture and language to a website, and give localness touch and be very clear about your brand and localness.
You would have some ideas about how to create an emotional feel in your web design that reflects your local characteristics.
As a designer, it’s key to first understand the origin of the brand, the values it stands for, and create a typical employee sketch for that brand. This character will personify the brand, and help you understand what ideals differentiate your brand from the rest.
Then start building the website brick by brick.
Brand Personality In Web Design:
1. Cultural Motifs
Study your culture. Every town, state and region has their own unique artistic flavors and styles. Use these elements in subtle or obvious ways to add beauty to your website and bring out your brand’s personality.