Former owner and partner of web firm Jenesis Technologies, John is currently Director of Digital Strategy at Haines Local Search, a company providing local search marketing solutions to SMBs, including print and Internet Yellow Pages, web design, and local SEO. When not working or spending time with his family, John offers great sales and marketing advice on his blog, Small Business Marketing Sucks.
When Something Goes Wrong in the Sales Process, It’s Your Fault
There are a lot of things that can go wrong in sales, but blaming the prospect never helps.
Surviving in a Crowdsourced, Do-it-Yourself Web Designing World
In my last few articles, I’ve talked about how low-cost DIY solutions and crowdsourced design have contributed to the commoditization of web design. Crowdsourcing, according to the man who first coined the term, is: … any time a company makes a choice to employ the crowd to perform labor that could alternatively be performed by […]
“Why should I hire you when I can crowdsource it?”
Is crowdsourced design a serious threat to your freelance business? Find out more in John Tabita’s latest article.
Taking Control of Your Inbox
Do you have more than 1000 emails in your inbox? Fear not; there’s hope for even the most overcrowded inbox. Read on…
How to Compete against “I Can Do It Myself”
Anytime you sell something that an amateur is able to do themselves, you are in a precarious position. Here’s how to compete against “I can do it myself.”
Why should I hire you when I can do it myself?
If you haven’t heard that one yet, you will. What will you say when you do?
The ROI of Cold-Calling
ROI or Return on Investment is important to consider before undertaking any marketing activity. So here’s the ROI of cold-calling.
Why I Quit My Web Business
Struggling to find clients and thinking about calling it quits? Don’t … until you read this.
How to Make Word-of-Mouth Marketing Work
Word-of-mouth can be the best form of advertising … when done right. Here’s how to make it work.
Word-of-Mouth: The Best Form of Advertising
This entry is part 2 of 3 in the series Word-of-MouthLast week, I talked about talked about the “myth” that good service will cause people to refer you to others. The misguided notion that happy customers drives word-of-mouth is summed up in this ClickZ article: Word of mouth relies on exceeded expectations. Manage your customers’ expectations. […]