Former owner and partner of web firm Jenesis Technologies, John is currently Director of Digital Strategy at Haines Local Search, a company providing local search marketing solutions to SMBs, including print and Internet Yellow Pages, web design, and local SEO. When not working or spending time with his family, John offers great sales and marketing advice on his blog, Small Business Marketing Sucks.
14 Simple Rules to Getting That Promotion
Getting that promotion may be simpler than you thought.
Throw Your Prospect a Bone, Not the Entire Meal
If you serve the whole meal, why should your prospect come back for more? John Tabita checks the cupboard and sets the menu.
The Art of Pricing: Always Have a Higher-Priced Option
Here’s how a higher-priced option can make your price appear more affordable.
The Art of Pricing
Pricing, like cooking, is an art that requires the right ingredients to make it work.
Stop Costing and Start Pricing
Want to command higher fees? Don’t let your cost or time determine your price.
What’s a “Call-to-Action” and Why do I Need One?
Marketing without a “call-to-action” is like a smartphone with no data plan, like Batman without Robin. Got the picture? So read the article already.
Landing Larger Clients: Make the Fourth Sale First
The potential to sell a compete suite of web marketing services to new and existing clients has never been greater. Here’s how to Make the Fourth Sale First.
Using LinkedIn to Prospect for Larger Clients
LinkedIn isn’t the red-headed stepchild of social media you’ve been led to believe. It’s a powerful B2B tool for finding larger clients.
Prospecting for Larger Clients: The New Online is Offline
The worlds of online and offline marketing and promotion are beginning to merge. Here’s why that’s a good thing.
How to Build Your LinkedIn Network
While LinkedIn may not be the most glamorous of social networks, it rocks in the B2B world. Here’s what you may have been missing.