Former owner and partner of web firm Jenesis Technologies, John is currently Director of Digital Strategy at Haines Local Search, a company providing local search marketing solutions to SMBs, including print and Internet Yellow Pages, web design, and local SEO. When not working or spending time with his family, John offers great sales and marketing advice on his blog, Small Business Marketing Sucks.
What’s a “Gatekeeper” and Why Do I Need to “Get Past” Them?
In my previous article, What Every Freelancer Should Know about Prospecting for New Business, I said that selling is easy but prospecting is hard. And by far, the most intimidating aspect of prospecting is when you have to interrupt a complete stranger and attempt to get him or her to agree to meet with you. […]
A Beginner’s Guide to Prospecting for New Business
Need to find new or better-paying client but don’t know where to start? Look no further than John Tabita’s Beginner’s Guide to Prospecting.
What Every Freelancer Should Know about Prospecting for New Business
What you call “prospecting” may not be prospecting at all.
How “Big Box” SEOs are Stealing Your Clients
There are two things the “Big Box” SEOs do extremely well. Are you doing them?
Competing against the “Big Box” SEOs
Traditional media companies are jumping into the digital space and competition is heating up. Are you prepared for the fight?
How to Make a Sales Presentation
In this follow-up article, John Tabita shares the final steps to an effective sales presentation.
So You Got the Meeting. Now What?
Still muddling through sales meetings? Here’s John Tabita’s 7-step process to an effective sales presentation.
Why Clients Buy—and It’s Not What You Think
In his latest article, John Tabita reveals the real reason why clients buy.
“Why Should I Choose You?”
If you had just 10 words to describe why people should buy from you rather than someone else, what would you say?
Get Noticed: Standing Out in a Crowded Market
Differentiating yourself by thinking outside the box.