Jennifer Farley is a designer, illustrator and design instructor based in Ireland. She writes about design and illustration on her blog at Laughing Lion Design.
6 Tools for Testing Mobile Web Designs
One of the most important processes when designing for the web is testing. We’re all aware that one of the challenges of web design is ensuring the site looks good in multiple browsers. As the mobile web becomes more and more important, you need to know how your site or widget looks on a mobile device. But there are so many devices, how do we test them all?
The Power And Simplicity Of The Silhouette In Logo Design
Jennifer looks at how logo designers use silhouetted symbols in their identity work.
What Can We Learn From A Nameless Logo?
Breaking down logos to their simple shapes is a good exercise in keeping things simple for new designers.
Branding A Country: Peru Gets A Charming New Logo
Peru launched a brightly colored and charming new identity this month, Jennifer takes a closer look.
The Power Of Negative Space In Logo Design
Jennifer looks at the clever ways designers use negative space in their logo and identity designs.
Free Display Fonts You Don’t Want to Miss
Display fonts are most suitable for use as headlines, subheadings or possibly pull quotes, but not so great for body text. Display fonts are often considered to be “fun” fonts and can certainly add personality and flair to your design work.
Logo Design Typography: Helvetica
Jennifer takes a brief look at the history of Helvetica and why it’s so popular with logo designers.
Focus on Typography: Size
The size and contrast of your type are probably the two most important factors when making your pages legible. None of the fundamentals of typography—contrast, hierarchy, size, and space—work in isolation, but if the contrast is bad or if the size of your type is too small, you will lose readers.
What’s So Smart About Those Quotes
Jennifer gives an overview of smart quotes and how you can add them to your web pages.
5 Questions Every Logo Designer Should Ask
Before a designer goes on to create a logo there are two basic questions that need to be answered: Who is the client? and who is the audience. In this post I’ll examine which questions to ask in order to better understand your client and the work at hand.