Jennifer Farley is a designer, illustrator and design instructor based in Ireland. She writes about design and illustration on her blog at Laughing Lion Design.

Jennifer's articles

  1. DesignFestival: Logo Brief: The London 2012 Education Logo

    In 2009, London 2012 ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the existing London Olympics logo which will sit alongside the official and Paralympics logos. The resulting logo will be known as the Education logo. The winner of the competition was 18-year-old Reiss Evans, whose design was based on the idea of pencils and their use in education

  2. DesignFestival: Behind the Brazil 2014 World Cup Logo

    Just when you thought you’d had enough football (or maybe not enough, in some cases) FIFA, the international football organization revealed the logo design for the next world cup which will take place in Brazil in 2014. The new design entitled “Inspiration”, was the winning submission, chosen from 25 entries. The judging panel included famous Brazilians, model Gisele Bundchen and author Paulo Coelho.

  3. Behind the Brazil 2014 World Cup Logo

    Just when you thought you’d had enough football (or maybe not enough, in some cases) FIFA, the international football organization revealed the logo design for the next world cup which will take place in Brazil in 2014. The new design entitled “Inspiration”, was the winning submission, chosen from 25 entries. The judging panel included famous […]

  4. DesignFestival: Dissecting the Rio 2016 Logo

    The Rio 2016 Olympic Games logo was unveiled on Copacabana Beach in Rio De Janeiro. The identity is made up of multi-colored figures holding hands over the Olympic rings, and the words Rio 2016 in a script typeface. It was designed by Brazilian agency Tatil . According to the organizers of the games, the new Rio 2016 emblem is inspired by the vision of “All Brazilians uniting to deliver the greatest festival on earth and proudly advancing our national promise of progress.” That’s a bit of a mouthful.

  5. Dissecting the Rio 2016 Logo

    The Rio 2016 Olympic Games logo was unveiled on Copacabana Beach in Rio De Janeiro. The identity is made up of multi-colored figures holding hands over the Olympic rings, and the words Rio 2016 in a script typeface. It was designed by Brazilian agency Tatil. According to the organizers of the games, the new Rio […]

  6. DesignFesival: An Insider’s Guide to Type and Symbol Logos

    Type-and-symbol logos generally take the form of the company name in type, and a symbol representing the ideals of that company beside, underneath or above the name. When using both type and symbols, designers must carefully consider how their choice of typeface will work with the symbol. For example, take a look at the Jaguar logo featuring the famous cat jumping over the company name.

  7. DesignFestival: An Insider’s Guide to Type and Symbol Logos

    Type-and-symbol logos generally take the form of the company name in type, and a symbol representing the ideals of that company beside, underneath or above the name. When using both type and symbols, designers must carefully consider how their choice of typeface will work with the symbol. For example, take a look at the Jaguar logo featuring the famous cat jumping over the company name. The wild cat represents speed and control and is a graceful but powerful image matched with a sophisticated typeface

  8. An Insider’s Guide to Type and Symbol Logos

    Type-and-symbol logos generally take the form of the company name in type, and a symbol representing the ideals of that company beside, underneath or above the name. When using both type and symbols, designers must carefully consider how their choice of typeface will work with the symbol. Let’s examine a few prominent logos and look at how the choice of typeface relate and balance with their married graphic symbols.