Jeanne S. Jennings is a leading authority and freelance consultant on email marketing. In addition to consulting, Jeanne is a regular columnist on email marketing for ClickZ. She also publishes The Jennings Report, a free email newsletter containing market research, articles, and other resources for email marketing professionals. She is author of SitePoint's The Email Marketing Kit.
Email Marketing Strategy: Shortcuts to Success
Having trouble keeping your email marketing efforts on target? Let Jeanne help you create a comprehensive email marketing strategy from scratch! This hands-on primer shows you how to build a strategy that lets you contact the right people at the right time — with the right offer.