Jeanne S. Jennings is a leading authority and freelance consultant on email marketing. In addition to consulting, Jeanne is a regular columnist on email marketing for ClickZ. She also publishes The Jennings Report, a free email newsletter containing market research, articles, and other resources for email marketing professionals. She is author of SitePoint's The Email Marketing Kit.
Having trouble keeping your email marketing efforts on target? Let Jeanne help you create a comprehensive email marketing strategy from scratch! This hands-on primer shows you how to build a strategy that lets you contact the right people at the right time — with the right offer.