Jason Beaird is a designer and front-end developer with over ten years of experience working on a wide range of award-winning web projects. With a background in graphic design and a passion for web standards, he’s always looking for accessible ways to make the Web a more beautiful place. When he’s not pushing pixels in Photoshop or tinkering with markup, Jason loves sharing his passion for the Web with others.

Jason's articles

  1. Grid Theory

    When most people think about grids, they think about engineering and architecture. However, the grid is an essential tool for graphic design as well, and the use of grids in website design have exploded in popularity in the last few years.

  2. DesignFestival: Web Page Anatomy

    Even from a nondesigner’s standpoint, defining a design that satisfies all the requirements I outlined previously is a simple task. It’s similar to making a phrase on your refrigerator with magnetic poetry words. Although there are millions of ways to arrange the words, only a few arrangements make any sense. The magnetic words are like the components, or blocks, of the web page

  3. Web Page Anatomy

    The next part of Jason Beaird’s chapter on layout from The Principles of Beautiful Web Design continues by looking at the antomy of a web page in all its general elements.

  4. Defining Good Design

    There are two main standpoints from which most people determine whether a website design is “good” or “bad.” There’s a strict usability angle, which focuses on functionality, the effective presentation of information, and efficiency. Then there’s the purely aesthetic perspective. In design balancing the two is the key to communicate the message of the day.

  5. The Design Process

    If you were to ask me to design a bridge, I’d have a lot of questions. Is it going to span the ditch in your front yard or Lake Pontchartrain? Can I use concrete and steel, or does the entire creation need to be constructed with toothpicks? I certainly would stop short of taking your business card at a bar and promising you the Golden Gate before knowing more about who you are and why you think you need it. Jason goes back to basics by looking at The Design Process.

  6. Creating a Color Palette

    So without delay let’s continue our series on color. Having last week looked at color schemes, let’s continue now with palettes, and how to create them. We’ll also finish by examining a few useful tools that are near indispensable to anyone working with color on the web.

  7. Color Theory 101

    Continuing on from the previous article in this series on color, The Psychology of Color, let’s take a closer look at color temperature, chromatic values, saturation, and the basic theory behind how colors are produced, both in print and on the web.

  8. The Psychology of Color

    Whether you’re defusing a ticking time bomb, or trying to design a decent-looking site, if you choose the wrong color—you’re doomed. Okay, so the wrong color selection for a client’s site might not be the death of you, but it could curtail your budding career as a web designer. Choosing colors is no simple matter.