Jacco Blankenspoor is a website developer from the Netherlands, and is currently involved in job sites built on WordPress. You can see him in action at his current pet sites: Heathrow Airport Jobs and its successor Airport Career, which is often used in his articles as a demo.

Jacco's articles

  1. There is No Best Size for a Website

    With responsive practically becoming the standard, it’s harder than ever to define the best size for a website. Before responsive became mainstream, we used to base our design width on which screen sizes were popular at the moment. This way you knew that at least way a large portion of your sites’ visitors would see […]

  2. Top 5 Tools to Promote Your Site on Facebook

    Promoting your site on Facebook looks easy at first. Really, how hard can it be to get a few likes and get people sharing and commenting on your posts? Then you try it. You add more posts. You post funny pictures. You begin following people with more likes than you in the hopes of them […]

  3. Creating and Managing Events Using Facebook Pages

    If you are running a Facebook page, Facebook Events is a great tool for inviting your fans to a specific event. Facebook recently made it easier for you to set up an event and invite all of your fans, or just a selection of fans. Let’s see how that works. Setting up an event You […]

  4. 3 Great Gmail Alternatives

    Gmail is probably one of the most popular email services around. But it has some major drawbacks: the webmail client shows targeted ads around your mail. Even more important, you can’t use your own domain unless you are willing to pay $49,95 a year.

    What I do like about Gmail is how easy it is to setup on your mobile phone. It doesn’t matter if it’s an iPhone, or an Android (duh). Just hit the Gmail icon on your phone and within seconds you’re good to go. And you can use Gmail Calendar to sync your appointments across all of your devices.

    It also has an excellent spam filter, allows for both POP and IMAP access, has tons of filter options (including the dreadful tabs) and a very stable connection.

    But this all doesn’t make up for the fact that you can’t use your own custom domain. Any professional company should not be using a ‘mycompany@gmail.com’ email adDress. But $49,95 a year is a lot, especially when you are using multiple email addresses (because yes, this price is per account!).

    So let’s look at some Gmail alternatives. Preferably free or low priced, and definitely allowing for a custom domain. IMAP access should be standard, same goes for webmail. And it would be nice it you could use an integrated calendar.

    Outlook.com used to be a great alternative to Gmail: No ads, practically unlimited storage and email accounts all with your own domain. But they canceled the custom domain service, in favor of their paid Office365 product.

    After wading through dozens of email providers, I came up with this final selection: Zoho Mail (the only free alternative), Rackspace Email and plain old regular hosting. Turns out the combination of free/low pricing and a custom domain is a rare one.

  5. What It’s Like Getting Hit by Panda 4.0

    As of May 20, I really don’t like pandas anymore. Even seeing them on TV makes me shiver. Because May 20 was when I got hit by Panda 4.0. Those who got hit with me can probably spell this now famous tweet by Matt Cutts word for word. Matt is the head of spam at Google, and his tweets are feared by many.

    A little bit of background information

    So what’s the deal with these pandas? Well, Google is obviously inspired by the zoo for coming up with cute animals to name their algorithm updates after. Panda updates are used for flushing low quality sites (content farms) out of the search results. There’s also Penguin, which does the same for low quality backlinks.

    Originally intended to improve the overall search results quality, nowadays the Panda updates are mostly used to fix previous mistakes.

    So what makes Panda 4.0 so special?

    First of all, a fairly high number of sites got hit. About 7.5% of English queries were affected, which is a lot. Previous updates were around 1-2%.

  6. 5 Time-Tracking Tools for Web-Addicted Freelancers

    Time is money, right? That’s why there are few things more important to your bottom line than tracking your time.

    That’s were time tracking tools come in —  and there are tons of them, good and bad. Let’s separate the wheat from the chaff and find out which ones are worth your while.

    All of the reviewed tools include these features:

    • Easy tracking anywhere: you can use timers on both desktop, iOS and Android devices.
    • Extensive reporting: both in clear numbers and in graphs.

    Some of these apps also include:

    • Project and client management: directly assign worked hours to a specific project or client, with specified rates.
    • Invoicing: convert billable hours into an invoice for your client.
    • Desktop monitoring: keep track of which applications are used or which sites are visited.

    Let’s have a closer look at each of these tools, and see what makes them unique.

    Harvest

    Harvest is a popular time tracking tool. It offers all of the features listed above, except for desktop monitoring.

    Harvest is perfect if you are running multiple projects with different contributors, tasks and rates.

    Harvest comes with a limited free plan, but a more useful unlimited plan comes at $12 a month for a single user.

    So, why Harvest?

  7. Top 5 Accounting Tools for Freelancers and Small Businesses

    Being a developer, chances are you probably aren’t very fond of doing your accounting. I’m not either. Luckily, modern tools can help out in many ways. It will still require some time, but in this article I’ll introduce you to several tools which aim to reduce that admin time to a minimum. All of these tools are geared toward freelancers and small businesses.

    Features

    All of the reviewed tools come with:

    • Invoicing & Expenses: the foundation of bookkeeping.
    • Import bank transactions: tll allow exports, and some even use automated imports.
    • Reporting: sales reports, expenses overview, tax summaries, and so on.
    • Free trial or free account: you can try all of these tools for free for 14 or 30 days, without a credit card (except for LessAccounting, which does require a credit card).

    Some of them also offer:
    - Time Tracking: often in combination with invoicing to send a bill based on collected hours.
    - Estimates / Quotes: send prospective clients a proposal, and convert it to an invoice when successful.
    - Payroll: keep track of your employees or hired freelancers.
    - Mobile: some offer apps for scanning receipts, others for time tracking and bookkeeping.

    To keep it interesting, none of them offer all of these features in one product out of the box. So it’s up to you decide what you find most important, or where you want to dedicate extra time.

    I will take a look at what features are included and how much it’s gonna cost you (hint: some of these tools are free). More importantly, I will look at the distinctive features of each product. When five products are so similar, it all comes down to usability. Let’s see how they compare.

  8. Top 5 CRM Tools for Freelancers and Small Businesses

    When you have just a few clients, it’s easy to keep track of them in an Excel document. But as your business grows, it becomes harder to track your communication, sales efforts and project progress. That’s where Customer Relationship Management (let’s call it CRM from here on) tools come into play.

    Even if you consider yourself a small business, you can benefit from these tools — and it doesn’t have to cost you a fortune (in fact, 3 of them have a free plan).

    Almost all of these offer mobile apps and Outlook integration, so consider that covered. In this article I will focus on each product’s unique features.

    The leader: SalesForce

    Let’s start by looking at the company that indisputably changed the CRM market, SalesForce. These guys made CRM accessible to practically anyone, with plans starting at just $5 a month for one user.

    The “Contact Manager” is their entry plan, and offers some pretty decent CRM features. If you choose the “Group” edition you also get lead and opportunity tracking, compelling features when you’re chasing new clients.

    Features

    Contacts / Leads

    [insert SalesForce-Accounts.jpg]

    For each contact on your list, you can enter basic information, schedule tasks, view contact history and browse attachments.

    You can connect Facebook, Twitter and LinkedIn accounts for the specific contacts and see their social media updates within SalesForce.

    You can also keep track of sales opportunities for each contact. These are kept in the opportunities tab, and are automatically attached to the relevant account or lead. This may seem a bit redundant, but it means you can’t easily lose crucial information.

    The “Leads” section (in the Group Edition) looks the same as “Contacts”, but allows you to differentiate between current and (hopefully) future customers.

    Accounts

    SalesForce Funnel

    The Accounts tab is basically the aggregation of your contacts and opportunities for current customers, with the addition of a visual sales funnel.

    Opportunities (Group Edition)

    SalesForce Opportunities tab

    This is where you keep track of your sales progress. The information your enter here is all linked to the deal itself, for seamless tracking.

    Reports / Dashboard

    SalesForce Reports

    SalesForce comes with a whole number of reports, which give your very precise insights into the data collected in the above-mentioned sections. You can drill down till you’re sick of it — or until the numbers become meaningless! You can also create custom reports, if you’re after something the standard reports don’t show.

    Salesforce Dashboard]
    But we all know numbers can be a bit boring, so SalesForce also lets you create dashboards. These add a bit of visual interest, but they aren’t as precise as reports. Good if you need to quickly update someone else on your progress, but not great at giving you actionable information.

    So Why SalesForce?

    SalesForce certainly knows how customer relationship management should be done, and this is a great tool. It works very intuitively — you basically don’t need any help to get started. They really set the standard for CRMs. Now If only the dashboards were a bit more fancy…

    SalesForce offers a free 14-day trial.

    Now let’s have a look at some other contenders, and find out what makes them unique.

  9. Upgrading to Universal Analytics: A Step-By-Step Guide

    As of April 2014, Google’s new Universal Analytics is out of Beta release. It’s been in public Beta since March 2013, and upgrading the code on all Google Analytics properties will soon be mandatory. Since it’s not an automatic upgrade, you have a choice: Upgrade, or have a good look at some Google Analytics alternatives. […]

  10. 6 Online Document and Text Editors Reviewed

    Who wants to limit himself to one computer nowadays? Say hello to online editors, where you can login in anywhere you want and start (or continue where you left off) right away. And some of these editors come pretty close to advanced text editors like MS Word. In this article I will show you what’s around.

    StackEdit

    This is the one I am using right now. StackEdit is a very easy to work with editor (the tool) for making documents in Markdown format, which my editor (the person) prefers. Markdown separates style and content, and with the right plugin allows for effortless copying into your favorite CMS.

    StackEdit

    You can connect StackEdit to Google Drive or Dropbox, and use auto-sync as a backup. And, you can publish from within StackEdit to WordPress, Tumblr, Github etc. You can also use it for making PDFs, which is a nice addition.

    It uses shortcuts via a GUI, offers advanced settings for templating, and (very important) is really convenient when you have an unreliable connection because of its offline functionality. Also, you don’t need to register and you can start working right away.

    The only downside of StackEdit is that it doesn’t have an integrated spell checker that works properly. It underlines misspelled words, but relies on your browser for correcting. But this is a known issue they are working on so we may see an improvement some day.

    In the end it’s a great product, not only for the Markdown format but for general use as well. And I love the way it displays the final article on the right and if you scroll either of the two views, the other view will follow to scroll to the correct place as well.

    Markable

    Markable is another MarkDown editor, but this one is more suited for those who still prefer to code in Notepad. It offers a very clean interface, but there are no shortcuts, so unless you are familiar with the Markdown syntax you might want to use their cheat sheet or have another cheat sheet handy. It does allow you to see the results of your work on the right of your screen.