Gerry Gaffney is director of Information & Design. He has a keen interest in 'Do-it-Yourself' usability. He hopes that one day we can connect all the machines to each other and eliminate the middle-man.


  1. Why Consistency is Critical

    Consistency is the cornerstone of a positive user experience. But consistency means more than simply putting your nav at the top left, your search on the right. Gerry explores consistency, explaining what it is, why it’s important, and the areas where consistency counts.

  2. Contextual Enquiry – A Primer

    To build a site or application that people will use, you need to understand those people. How? Walk a mile in their shoes, or, as it’s known in usability circles, perform a contextual enquiry. Gerry explains why, when and how to carry out a contextual enquiry – and what you’ll get out of it – in this complete primer.