Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.

Georgina's articles

  1. How to Be a Bulletproof Freelancer

    Are you a bulletproof freelancer? Even if you’ve been freelancing for a while, your business will suffer if your approach isn’t robust. Here, Georgina explains the five universal principles of bulletproof freelancing.

  2. Starting Strategies for Would-be Freelancers

    Few freelancers get there by waking up one morning and deciding to start a business that day. Georgina explains the truths behind some of the common strategies you can use to transition from full-time work to full-time freelancing.

  3. Why You Can Forget About Personal Branding

    This is the age of the story. From storyboarding to personal brands to About pages, the web — and its creation — is rife with stories. And we’re daily being told to polish up a story of our own. But as Georgina explains, you don’t need to.

  4. How Do You Tap Your Creativity for Clients?

    Most web freelancers “commoditize” our creativity so we can reliably tap into it as required for each client, and each project. But, asks Georgina, what happens when some aspect of that creativity goes rogue? When it becomes unpredictable? Is there some way to get a grip on it so that it can become a reliable tool in the creative kit?

  5. Do You Really Want the Gig?

    Jumping at every job that comes your way can be a fast-track to freelancing hell. Georgina explores the factors that make a job “right” for her — and wonders what clinches a deal for you.