Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.

Georgina's articles

  1. BuildMobile: Mobile First Content Strategy

    If writing for web has come to be seen as a major element in a site’s success, writing for mobile is set to become the next poster-child for digital content creators. And one that contains just as many challenges. The mobile-first approach applies just as well to content as it does to design. In this post, we’ll look at two tools that you can use to assess written content for its appropriateness to mobile, or to hone your own.

  2. Mobile First Content Strategy

    The mobile-first approach applies just as well to content as it does to design, says Georgina Laidlaw. In this post Georgina examines the use of the FleshKincaid readability tests as tools to assess content’s appropriateness to mobile.