Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Put the You Back Into Freelance Business
Want to build your client base? Look beyond the practicalities to work out what you, as a person, bring to the client service equation. Georgina explains what you might learn.
Project Scope Reduced? Make Sure You Still Get Paid
If the project scope is reduced, does that mean you do less work … and get paid less? Not necessarily, as Georgina explains.
Extreme Productivity: Freelancer Lockdown!
This week, Georgina’s in freelancer lockdown. Here, she explains how it helps her produce better quality work more easily, to tight deadlines.
The Freelancer’s Half-yearly Income Review
It’s the start of a new year, and a great time for checking whether you’re on-track to meet your goal income for the current financial year. Georgina provides a guide to help you reach your income goals this year.
3 Warning Signs Your Freelance Future’s On the Rocks
Georgina highlights three signs that your freelancing career could be headed for trouble, and shows how, if you tackle them early, they need not signal the beginning of the end.
5 Fast Tips for a Better Brief
Are your briefing skills getting rusty? Sharpen them up with Georgina’s tips for taking more thorough, useful project briefs every time.
BuildMobile: Mobile First Content in Practice
Last time, we looked at two tools that are handy for those writing for mobile: the WCAG 2.0 and reading comprehension scores. We saw how and why they’re useful to mobile writers. In this post, we’ll look more closely at the issues you’re likely to face as you strive to make your content more comprehensible to mobile users with the help of these scores.
Communicate Your Value to Clients … Automatically
How good are you at communicating your value to clients? Georgina shows three easy ways to communicate value more effectively and consistently.
Mobile First Content in Practice
As a follow-up to her previous article, Mobile First Content Strategy, Georgina Laidlaw looks into the practical issues you’re likely to face as you strive to make your content more comprehensible to mobile users. A brief practical guide to mobile comprehensible content.
Why You Should Plan Now for a Vacation in 2012
Clients are putting together their plans for 2012, so why don’t you? Use their plans to work out when you’ll be needed—and when you’ll likely have the time and cash to take a break.