Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
SEO Can Help You Communicate
Search engine optimization can drive site owners to do some funny things. Georgina Laidlaw wishes they’d understand that SEO can enhance effective communication with site visitors.
Tell Your Story with a Brand Vocabulary
Georgina Laidlaw explores what a brand vocabulary can do for your online presence: positive or negative.
Interface Text: Call To Action or Hidden Hurdle?
Georgina Laidlaw gives some overdue attention to the nature of interface text, the text tells your site visitors what to do and why.
Is Routine Undermining Your Productivity?
Routine is the enemy of creative productivity argues Georgina, who has some advice to help you get out of the routine work rut.
How to Avoid Retainer-client Burnout
Do you have clients on retainer? Take Georgina’s tips for avoiding retainer-client burnout, and make those relationships richer, longer lasting, and more enjoyable.
Talk Yourself Up … Without Sounding Like an Egomaniac
Scared you’ll sound like a narcissistic self-promoter if you talk about yourself with prospects? Georgina has a few suggestions to help shy types promote their work in client conversations.
Put the You Back Into Freelance Business
Want to build your client base? Look beyond the practicalities to work out what you, as a person, bring to the client service equation. Georgina explains what you might learn.
Project Scope Reduced? Make Sure You Still Get Paid
If the project scope is reduced, does that mean you do less work … and get paid less? Not necessarily, as Georgina explains.
Extreme Productivity: Freelancer Lockdown!
This week, Georgina’s in freelancer lockdown. Here, she explains how it helps her produce better quality work more easily, to tight deadlines.
The Freelancer’s Half-yearly Income Review
It’s the start of a new year, and a great time for checking whether you’re on-track to meet your goal income for the current financial year. Georgina provides a guide to help you reach your income goals this year.