Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Five Steps to a Clearer Career Focus
For those of us working solo, without demanding bosses and panicky colleagues, focus is the key to achieving our goals. Here, Georgina provides a simple five-step plan to clarifying your freelance focus, and staying on track today, tomorrow, and in the months to come.
Use a Guest Blogger to Ease the Blog Burden
Swamped with work? Don’t let your blog languish: Georgina shows how to plan for and find the ideal guest blogger to take over while you focus on other priorities.
Five Ways to Build Your Skills Through Freelancing
What motivates you to find new jobs and clients? If you’re a freelancer without a cushy company education or training allowance, you should see new clients and projects as opportunities to build your skills. What does this mean in practice? Georgina explains.
The First Rule of Outsourcing to Contractors
Planning to outsource work? Read this first! Georgina reveals the first rule of contracting — one that’ll affect your professional reputation, your working relationships, and maybe even your self-respect — and explains what it means in practice.
How to Manage Postpurchase Dissonance in Your Freelance Clients
Is your client feeling a little anxious? Unnerved? Worried? Georgina explains how to recognize and respond to post-purchase dissonance in your freelance clients before it’s too late.
The One Thing My (Best) Clients Want
Clients can be demanding, but when it all boils down, says Georgina, they want just one thing. Here, she explains what it is, and how you can deliver it in spades.
Move Prospects to Purchase Using Decision Theory
Selling your services doesn’t have to be a hit-and-miss proposition. As Georgina explains, an understanding of decision-making theory can help you move your clients to purchase sooner, and boost your sales success.
Share Job Sources for Success
If you haven’t tried it already, you may not realize that sharing job sources with friendly competitors can help your business in more ways than one. Georgina explains how a little information sharing can go a very long way.
6 Ways to QA Your Client Communications
How can you make sure your client or customer communications are up to scratch? Follow Georgina’s 6-step plan for marketing materials that really do stand out from the rest.
Five Marketing Myths Busted!
Marketing your freelance business doesn’t need to be as difficult as the pundits make out. Georgina unmasks five marketing myths, and explains why you can forget about them.