Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Five Reasons Why You Shouldn’t Do That Job Free
Finding it hard to say no to a request for unpaid help? Georgina outlines five good reasons why you shouldn’t take on unpaid work … unless you really want to.
The Art and Science of Understanding Users
To understand users you need research, patience … and a little common sense! Georgina shows how to get inside your audience’s head using information and intuition.
Home Office Sharer’s Survival Guide
Whether you share your home office with a colleague, partner, or pastime, sharing can be tough! Here, Georgina explains what you need to do to make it work.
Five Steps to a Clearer Career Focus
For those of us working solo, without demanding bosses and panicky colleagues, focus is the key to achieving our goals. Here, Georgina provides a simple five-step plan to clarifying your freelance focus, and staying on track today, tomorrow, and in the months to come.
Use a Guest Blogger to Ease the Blog Burden
Swamped with work? Don’t let your blog languish: Georgina shows how to plan for and find the ideal guest blogger to take over while you focus on other priorities.
Five Ways to Build Your Skills Through Freelancing
What motivates you to find new jobs and clients? If you’re a freelancer without a cushy company education or training allowance, you should see new clients and projects as opportunities to build your skills. What does this mean in practice? Georgina explains.
The First Rule of Outsourcing to Contractors
Planning to outsource work? Read this first! Georgina reveals the first rule of contracting — one that’ll affect your professional reputation, your working relationships, and maybe even your self-respect — and explains what it means in practice.
How to Manage Postpurchase Dissonance in Your Freelance Clients
Is your client feeling a little anxious? Unnerved? Worried? Georgina explains how to recognize and respond to post-purchase dissonance in your freelance clients before it’s too late.
The One Thing My (Best) Clients Want
Clients can be demanding, but when it all boils down, says Georgina, they want just one thing. Here, she explains what it is, and how you can deliver it in spades.
Move Prospects to Purchase Using Decision Theory
Selling your services doesn’t have to be a hit-and-miss proposition. As Georgina explains, an understanding of decision-making theory can help you move your clients to purchase sooner, and boost your sales success.