Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
5 Quality Assurance Essentials for Freelancers
Every small operator needs to be able to rely on the quality of their work. How can you ensure that your work always reflects a consistent level of quality? Georgina has a few handy ideas…
Is Freelancing Work Without the Boring Bits?
Every would-be freelancer dreams of freelancing as a golden age in which work will actually be fun, we’ll have new-found passion, and the things we do will really matter. But is freelancing really a version of work without the boring bits? Georgina investigates.
Freelancers’ Crunch-time Survival Tactics
There’s a freelancing ideal that states that if you’re properly organized, and manage your clients well, you should never come up hard against a deadline. But life can get in the way. How do you survive the crunch times? Here are Georgina’s favorite tactics.
Stop Wasting My Time! Choose Promotions with Real Potential
For freelancers, the concept of media wastage reaches beyond the traditional view — paid promotions — to networking, personal projects, and more. Georgina explains the idea of media wastage can help you hone your promotions for greatest effect.
Five Rate Questions You Need To Answer
Hourly rate questions may be a constant source of consternation for the freelancer, but as Georgina explains, there are several related issues that you’d be wise to consider at the same time.
How a Good Self-description Can Help Your Business
Are you a freelancer? A consultant? A gun for hire? As Georgina explains, the way you describe your style of work can have a strong bearing on how prospects, clients, and colleagues perceive you, what you can charge, and more.
Notes on the Care and Feeding of Freelancers
Looking after freelancers needn’t be difficult, challenging, or even particularly time consuming. As Georgina explains, all you need is to think about what they need in order to do their best for you.
Help! User Documentation that Works
For a website or web application that’s introducing new concepts or modes of interaction to its users, good, clear documentation is key. In this case study of a rewrite of Flippa.com’s help documents, Georgina lays out some vital guidelines for writing effective help pages.
The Two Ingredients of Successful Freelancing
A year after leaping into the full-time freelancing void, Georgina’s come to the conclusion that successful freelancing takes two things. Do you have them?
Say Bye-Bye to Bad Clients
Bad clients are the bane of freelancers. Whether they’re panic-mongers, late-payers, or simply time drains, bad clients can have a disproportionately negative effect on your business (not to mention yourself). Georgina explains how to sever those ties for a more productive future.