Felix Mak, a graphic designer for 20 or so years, has been working quietly in the suburbs of Melbourne - and has more recently been delving into the art of web design and development and the wonders of shivs and javascript libraries. A strong proponent of simple design and simple communication, he has a love of the lushness of art nouveau design.

Felix's articles

  1. Surviving Logo Design in the Real World: Symbols and Wordmarks

    Continuing on from the last installment in this series of articles, “Surviving logo design in the real world,” Felix writes about the components of a logo – symbols and wordmarks. As designers, we should all know the difference between a wordmark logo and a symbol based logo. When designing logos, designers will likely aspire to design symbol […]

  2. DesignFestival: Surviving Logo Design in the Real World: Context and Meaning

    The primary goal of a logo is to communicate a brand. If done properly, the logo should be a singular representation of that organization as well as an element of a brand’s foundation. Furthermore, a logo can even echo the direction of a company or show a nature that the company wants to show. It should not only embody the above, but be a single, recognizable symbol to which reverence may be attached, or convey the core belief or meaning.