Articles

  1. Google Site Maps – Flipping the Script

    Google has just released a beta tool for webmasters called Google Site Maps, which allows webmasters to submit an XML sitemap. According to Google’s website and related blog entries, the goal is to make it easier for Google to index more of the web. Presumably, the major issues they’re trying to deal with involve dynamic […]

  2. Search Engines Know More Than You Think

    These days, every time I read another oversimplified explanation of SEO, I cringe. In one sense, it really is that simple, but in another, the complexity goes far beyond what any of us can fathom. The super-simplified version of SEO is: [list=1] [*]Build optimized web pages based on your (hopefully well researched) keyword strategy. [*]Optimize […]

  3. Take The SEO Quiz!

    Rand Fishkin (dude, I hope I got the name right) has put together a fun little SEO Quiz, which is sort of tied to the SEW forums, but fun and challenging for all. You may not do as well if you aren’t up to speed on industry people/gossip, but that’s only 8 of the 32 […]

  4. Google testing Adsense for feeds

    Google and Yahoo have both tested advertising in RSS news feeds. Google’s program, Adsense for feeds, is open for applications during the beta period. Google has also published a document describing best practices for Adsense publishers participating in the program. I’d love to hear from any publishers who are participating, or have applied to participate, […]

  5. Tracking URLs Tool

    Ed (Haystack) Kohler posted a link to a very nice tool on the High Rankings forum today. This tracking URL creation tool for Google Adwords takes a list of search terms and keyword matching options (exact, phrase, broad), maximum bid amount, and base URL as input. It then generates a keyword list that can be […]

  6. Is The Relevancy Challenge Relevant?

    Barry Schwartz of SE Roundtable had an idea to put the relevancy of the major search engines to the test by creating a “white labeled” search engine that would display the results from the different search engines and ask users to rate the relevance of each. (Click that link before Barry gets buried for borrowing […]

  7. Ho, Hum, another Google patent…

    No, not another new one today, sorry. In fact, this patent, for Information retrieval based on historical data, has already been discussed to death. A nice example can be found at SEOmoz. So, why haven’t I blogged it to death myself? Because it tells us nothing about what Google is doing today, and very little […]

  8. Link research (and blogging) made easier

    My buddy Aaron Wall, who writes a little blog called the SEO Book, has released a very nice tool for doing link research called Hub Finder. As far as I know, nobody’s currently hosting this tool online, but you can download the source code and install it yourself. The purpose of this application is to […]

  9. Quick Hits, Would Be News

    It’s Friday… let’s round up a few things that got lost in the shuffle this week, some deservedly so. Google has announced lower pricing for their recently acquired Urchin On Demand web analytics product. Which probably affects at least 2-3 readers of this blog. Who probably already know about it. Hitwise sort of launched a […]

  10. Press Releases Revisited

    Bob Gladstein of Raise My Rank clearly has a bit too much time on his hands, but this is too funny to let it go without comment. In my post SEO Showdown: Real Results vs. The Straw Man I lamented the current trend of exploiting press release services to build links. This tongue in cheek […]