Articles

  1. GoogleGuy Dumps, Google Leaks

    The current/recent Google update, dubbed “update Bourbon,” has created a bit of a stir, due to the length of the update and the significant shifts that have taken place in some search results. Google’s webmaster rep “GoogleGuy” posted some lengthy comments at Webmaster World, including the helpful note that using “id” as a variable in […]

  2. Google Site Maps – Flipping the Script

    Google has just released a beta tool for webmasters called Google Site Maps, which allows webmasters to submit an XML sitemap. According to Google’s website and related blog entries, the goal is to make it easier for Google to index more of the web. Presumably, the major issues they’re trying to deal with involve dynamic […]

  3. Search Engines Know More Than You Think

    These days, every time I read another oversimplified explanation of SEO, I cringe. In one sense, it really is that simple, but in another, the complexity goes far beyond what any of us can fathom. The super-simplified version of SEO is: [list=1] [*]Build optimized web pages based on your (hopefully well researched) keyword strategy. [*]Optimize […]

  4. Take The SEO Quiz!

    Rand Fishkin (dude, I hope I got the name right) has put together a fun little SEO Quiz, which is sort of tied to the SEW forums, but fun and challenging for all. You may not do as well if you aren’t up to speed on industry people/gossip, but that’s only 8 of the 32 […]

  5. Google testing Adsense for feeds

    Google and Yahoo have both tested advertising in RSS news feeds. Google’s program, Adsense for feeds, is open for applications during the beta period. Google has also published a document describing best practices for Adsense publishers participating in the program. I’d love to hear from any publishers who are participating, or have applied to participate, […]

  6. Tracking URLs Tool

    Ed (Haystack) Kohler posted a link to a very nice tool on the High Rankings forum today. This tracking URL creation tool for Google Adwords takes a list of search terms and keyword matching options (exact, phrase, broad), maximum bid amount, and base URL as input. It then generates a keyword list that can be […]

  7. Is The Relevancy Challenge Relevant?

    Barry Schwartz of SE Roundtable had an idea to put the relevancy of the major search engines to the test by creating a “white labeled” search engine that would display the results from the different search engines and ask users to rate the relevance of each. (Click that link before Barry gets buried for borrowing […]

  8. Ho, Hum, another Google patent…

    No, not another new one today, sorry. In fact, this patent, for Information retrieval based on historical data, has already been discussed to death. A nice example can be found at SEOmoz. So, why haven’t I blogged it to death myself? Because it tells us nothing about what Google is doing today, and very little […]

  9. Link research (and blogging) made easier

    My buddy Aaron Wall, who writes a little blog called the SEO Book, has released a very nice tool for doing link research called Hub Finder. As far as I know, nobody’s currently hosting this tool online, but you can download the source code and install it yourself. The purpose of this application is to […]

  10. Quick Hits, Would Be News

    It’s Friday… let’s round up a few things that got lost in the shuffle this week, some deservedly so. Google has announced lower pricing for their recently acquired Urchin On Demand web analytics product. Which probably affects at least 2-3 readers of this blog. Who probably already know about it. Hitwise sort of launched a […]

  11. Press Releases Revisited

    Bob Gladstein of Raise My Rank clearly has a bit too much time on his hands, but this is too funny to let it go without comment. In my post SEO Showdown: Real Results vs. The Straw Man I lamented the current trend of exploiting press release services to build links. This tongue in cheek […]

  12. Google’s TrustRank Trademark

    As has been widely reported and discussed, Google has registered a trademark for “TrustRank.” Behind the trademark, we find a research paper from the usual suspects at the Stanford Digital Libraries project. This paper discusses a method of weeding out spam from search results by using a “seed set” of trusted web sites. TrustRank, as […]

  13. Contextual Advertising Takes A Huge Leap Forward

    Google recently announced an upcoming change to the Adwords program, which will allow advertisers to target contextual advertising on specific web sites. Andrew Goodman reported in WebProNews that this means the end of the old PPC keyword bidding model in favor of pricing based on impressions (CPM), but this isn’t quite right. According to Google, […]

  14. MSN biased to favor IIS servers?

    Ivor Hewitt has done some research which appears to show that a higher proportion of top ranked pages in the MSN search engine are hosted on Microsoft’s own IIS server platform. This work is interesting enough to get slashdotted, but it’s too early to draw conclusions. I discussed Ivor’s results with him a couple months […]

  15. Just What Are We Optimizing Anyway?

    With a 3-day weekend coming up, at least here in beautiful Frisco, TX… I’d like to close the week out with an idea that we hammer on relentlessly in my SEO and SEM training classes. If your SEO efforts are solely dedicated to optimizing for higher rankings or placement on a limited number of search […]

  16. Consumer Reports’ WebWatch Conference on Search Advertising

    U.S. readers will probably recognize “Consumer Reports” more than folks in other countries, but over here they’ve got quite a reputation for unbiased reporting and product testing as well as consumer advocacy. On June 9, I will be speaking at a conference sponsored by Consumer Reports WebWatch titled Trust or Consequence: How Failure to Disclose […]

  17. Deep Link Ratio – Cool Tool

    I’ve known Jim Boykin of We Build Pages for some time now. Jim uses one of my books as training material for new members of his team, and I make constant use of the free tools this team of professionals offers on their web site. Well, Jim’s team has done it again, with another great […]

  18. SitePoint Releases Search Engine Marketing Kit

    Last spring, I was contacted by SitePoint about the possibility of writing a new book on SEO, similar to their existing Web Design Business Kit. I submitted a proposal, and was extremely pleased to be chosen by SitePoint as the author. Subsequent discussions led to an expansion of the book’s scope to cover pay-per-click, and […]

  19. The Search Engine Marketing Kit – Chapter 1

    More than 350 million English language Web searches are conducted every day. Is your site well-ranked in the results? In Chapter 1 of The Search Engine Marketing Kit, Dan explains the essential background you’ll need to know before you can efficiently and intelligently undertake search engine marketing.

  20. Time To Adapt?

    I was in Seattle last week for Jill Whalen’s “High Rankings Seminar,” which was a fantastic experience. I lived in Seattle for seven years back in the ’90s, and got to experience the early days of the Internet from a vantage point very close to the University of Washington. One of the cool things that […]

  21. Is Cloaking Deceptive Advertising?

    Alan Perkins of Silverdisk, a notorious “white hat” search engine marketer, has recently published a series of articles on ethics in SEO, culminating with Search Marketing Techniques, Deceptive Advertising Laws & Other Laws, in which he argues that some SEO techniques (mainly cloaking) might actually be illegal. Although I am not completely in agreement with […]