Some of the stuff that folks do, trying to fool the search engines, is just laughable. I tried to take the Independence Day weekend off, and not think about search engines, but I got this email on... Read More

A few weeks ago, Boris Mordkovich was kind enough to send me a copy of his book, the “Pay Per Click Search Engine Marketing Handbook.” It took me a few weeks to read it – not... Read More

If you had the SitePoint SEM Kit you’d already know about this, but since some folks haven’t actually bought it yet, here’s something important you should know. Most web servers... Read More

Chris Sherman of Search Engine Watch has written a nice review of the SitePoint SEM Kit for Search Day, which was posted last week while I was in Berkeley for the Consumer Reports Webwatch... Read More

The current/recent Google update, dubbed “update Bourbon,” has created a bit of a stir, due to the length of the update and the significant shifts that have taken place in some search... Read More

Google has just released a beta tool for webmasters called Google Site Maps, which allows webmasters to submit an XML sitemap. According to Google’s website and related blog entries, the goal... Read More

These days, every time I read another oversimplified explanation of SEO, I cringe. In one sense, it really is that simple, but in another, the complexity goes far beyond what any of us can fathom.... Read More

Rand Fishkin (dude, I hope I got the name right) has put together a fun little SEO Quiz, which is sort of tied to the SEW forums, but fun and challenging for all. You may not do as well if you... Read More

Google and Yahoo have both tested advertising in RSS news feeds. Google’s program, Adsense for feeds, is open for applications during the beta period. Google has also published a document... Read More

Ed (Haystack) Kohler posted a link to a very nice tool on the High Rankings forum today. This tracking URL creation tool for Google Adwords takes a list of search terms and keyword matching options... Read More

Barry Schwartz of SE Roundtable had an idea to put the relevancy of the major search engines to the test by creating a “white labeled” search engine that would display the results from... Read More

No, not another new one today, sorry. In fact, this patent, for Information retrieval based on historical data, has already been discussed to death. A nice example can be found at SEOmoz. So, why... Read More

My buddy Aaron Wall, who writes a little blog called the SEO Book, has released a very nice tool for doing link research called Hub Finder. As far as I know, nobody’s currently hosting this... Read More