Christian Arno is the founder and Managing Director of global translation company and localization specialists Lingo24. Launched in 2001, Lingo24 now has over a hundred employees spanning four continents and clients in over sixty countries. In the past twelve months, they have translated over thirty million words for businesses in every industry sector and their turnover in 2009 is $6m USD.
Multilingual marketing should be considered in every international marketing initiative. Yet, when it comes to web site localization, most businesses only go so far in creating a literal translation of their English copy. In this article, Christian demonstrates why SEO should be implemented in every language on the Web. If you fail to localize your translated text, you stand to do your business a great disservice.