Brandon Eley is the Interactive Director for Kelsey Advertising & Design and owner of online shoe retailer 2BigFeet.com and the co-author of Online Marketing Inside Out.
Keeping It Personal: Tips for Better Segmenting
Direct from the trenches of his inbox, Brandon presents the case for better segmentation with email marketing, in order to really capitalize on ecommerce sales.
Got Bad Service? Deal with It
Most people prefer to avoid confrontations, but what do you do when you come face to face with rude, substandard customer service? In this post, Brandon proves why it’s better to act, whether you’re the unfortunate customer, or the manager charged with overseeing the service side of the business.
2011 is the Year of Mobile (really!)
“This year is the year of Mobile!” Heard that before? Well, this time, you better believe it, as Brandon shows how, in 2011, you can’t afford not to have Mobile on your radar.
Where Should You Spend Your Time?
When you have your own small business, it’s all too easy to get caught up in the day-to-day tasks, especially when it’s busy and time is at a premium. Yet Brandon shows how important it is to step back and examine the overall processes—the bigger picture—in order to truly progress your business.
Email Design Best Practices
Brandon takes a look at some of the considerations involved when setting out on the path to email design enlightenment. His piece includes tips on testing, and where you can go for template ideas.
Planning Your Email Marketing Strategy
Brandon looks at that vital tool to increase website revenue, the email marketing strategy, and provides tips on how to produce a sound plan for success.
The SEO Business Guide Giveaway
Here’s your chance to win a copy of SitePoint’s SEO Business Guide, and all you have to do is be a subscriber to the Tribune newsletter. Read on for more details …
Spam and the Law
Spam, it seems, is in the eye of the beholder. Brandon looks at the implications of the CAN-SPAM Act and the importance of permissions when considering your email marketing efforts.
Measuring Facebook Page Impact
Brandon looks at Facebook’s new tracking tool that measures how effectively you engage with your users.
Documentation: a Vital Business Tool
Brandon explains why documentation can be so important for your business: in an absolute worst-case scenario, you could die or become disabled. More likely, you’ll be sick from time to time, and you’d probably like to be able to take a vacation every now and then without your mobile phone ringing nonstop.