Brandon Eley is the Interactive Director for Kelsey Advertising & Design and owner of online shoe retailer 2BigFeet.com and the co-author of Online Marketing Inside Out.
Working With Agencies
At our interactive agency, we often have work that is either outside our core area of expertise or that we simply don’t have the resources to complete in the time required. We often look to outsource these projects to a few trusted contractors we have worked with often. Several times per month, we send a contract project to a copywriter, photographer, programmer or designer. We are always looking for good people to add to our list of resources for future projects.
Google’s Focus on Quality and the PostRank Acquisition
Google has stressed the importance of quality content on multiple occasions. In May they published a blog post titled “More guidance on building high-quality websites” where they outlined what counts as high-quality content. Some of the advice: Are the topics driven by genuine interests of readers of the site, or does the site generate content […]
Is Now the Time to Raise Your Rates?
How do you know when it’s time to raise your rates? You could find out by a client like Miles described in last week’s Tribune, but most of the time your clients are not going to tell you your rates are too low.
Read the Fine Print
We sign legal agreements and contracts all the time, perhaps without knowing exactly what we are agreeing to. Brandon has come up with four simple guidelines to bear in mind when it comes to reading the fine print.
Two Important Lessons from the AWS Failure
Brandon Eley ponders the implications of the recent disruptions suffered by clients of Amazon Web Services, including how the whole situation was handled.
Double Your Revenues in Three Years
Double Double isn’t just another business book from an analyst. Brandon Eley explains why he’s so impressed.
The Thank You Economy
Brandon expands on why the most energetic and memorable presentation of the entire SxSW conference was for him Gary Vaynerchuk’s “The Thank You Economy” keynote.
News of the devastation in Japan reached the South by SouthWest conference in Austin, TX. Brandon Eley details the one-day creation of SxSW Cares, an online campaign raising funds for the Japan disaster relief.
Don’t be Afraid to Change Focus
In today’s fast-changing industry climate, businesses need to be flexible and ready to adapt. Brandon has some excellent tips on how to keep your business ready for change.
Recommending Your Competitors
Ever suggested to your clients to seek out one of your competitors? Well, Brandon has, and it’s not as crazy an idea as it may sound. Read on to find out why and when you’d do this, and the resulting benefits to your own business.