Brandon Eley is the Interactive Director for Kelsey Advertising & Design and the co-author of Online Marketing Inside Out.

Brandon's articles

  1. Two Important Lessons from the AWS Failure

    Recently, Amazon Web Services experienced one of the largest disruptions the cloud computing service has seen. The failure caused a ripple effect across many websites such as Quora and HootSuite, which were completely down during the outage. Other websites, such as Reddit, were at least partially affected. Failures happen, and as young as the cloud […]

  2. Show Your Customers You Care

    Business travel is tricky sometimes … planes are delayed, hotel reservations get lost. Things happen. It’s often not what happens that sets the tone and creates (or destroys) a brand ambassador, but how the issue is handled. A few days ago I headed out to a client meeting across the country. The flight out was […]

  3. Marketing 101: The Sales Process

    Advertising pioneer E. St. Elmo Lewis developed the popular AIDA sales process in 1898. Lewis argued there were four cognitive phases buyers follow when purchasing a new product or service — Attention, Interest, Desire and Action.

  4. Working With Agencies – Part II

    In part one we covered why you would want to work for an agency, what agencies are looking for in contractors, and how to exceed their expectations. But one major question still begs to be answered – how do you find agencies looking for contractors?