The Customer is Always Right? Netflix Ditches Qwikster
Should a company buckle to public criticism? Brandon looks at how and why Netflix dumped Qwikster.
Saving Money = Making Money
Cutting costs can often increase overall profit margins more than landing a new client. Brandon Eley wields the razor.
Two Important Lessons from the AWS Failure
Recently, Amazon Web Services experienced one of the largest disruptions the cloud computing service has seen. The failure caused a ripple effect across many websites such as Quora and HootSuite, which were completely down during the outage. Other websites, such as Reddit, were at least partially affected. Failures happen, and as young as the cloud […]
Show Your Customers You Care
Business travel is tricky sometimes … planes are delayed, hotel reservations get lost. Things happen. It’s often not what happens that sets the tone and creates (or destroys) a brand ambassador, but how the issue is handled. A few days ago I headed out to a client meeting across the country. The flight out was […]
The Key to Creating Passionate Brand Ambassadors
Brandon Eley explores how and why happy customers can become brand ambassadors for you.
Think Before Asking for a Retweet
Have you been asked to retweet something? Has the person asking done anything for you? Brandon Eley suggests you weigh it up.
Turn Off the Television
Brandon Eley suggest that there might be better things to do than watch television. Can this be true?
The Other Side of the Sales Funnel
Did you know there’s another side to the sales funnel? Brandon Eley looks at three post-purchase factors that affect long term success.
Marketing 101: The Sales Process
Advertising pioneer E. St. Elmo Lewis developed the popular AIDA sales process in 1898. Lewis argued there were four cognitive phases buyers follow when purchasing a new product or service — Attention, Interest, Desire and Action.
Working With Agencies – Part II
In part one we covered why you would want to work for an agency, what agencies are looking for in contractors, and how to exceed their expectations. But one major question still begs to be answered – how do you find agencies looking for contractors?