Andrew's articles

  1. How to write a good response to a client/customer complaint

    I got quite frustrated with my experience with Yahoo!’s Overture advertising service yesterday when loading up terms for a new site. I don’t know if you agree with me, but I find Google’s advertising interface much, much, much easier to work with than Yahoo!’s. So I filled in a customer feedback form and sent in […]

  2. An important lesson from Donald Trump

    Personally, I can’t stand Donald Trump. His values are the opposite of many of mine. He is unfaithful in relationships, relishes fame, and seems to be a sad character in his ongoing craving for ego gratification. He is supposed to be an engaging guy in person, but I’ve never met him and so have no […]

  3. The story of a remarkable business turnaround

    My brother-in-law (call him Bill) moved down to Florida this year, and took a job managing a local auto parts dealer. Within a few months, he had increased sales by over 25%. He is not a natural sales person. He’s just a nice, ordinary guy. His approach is applicable to selling web services: 1. The […]

  4. A review of the past 3 weeks

    It is always a good idea to review where your current projects have come from, so you can build on what works. For instance, an IT services client of mine contacted me recently. He has noticed that he is getting the majority of his business from referrals and networking. He found this interesting, given that […]

  5. The importance of mentoring

    It is a wise business strategy to mentor others and to find a mentor(s). By mentoring others, you get a source of potential clients as your “mentees” develop and take on more responsibilities. And because mentees are typically younger (although not always as you’ll read in a moment), you keep yourself abreast of new trends, […]

  6. Why you should stop calling yourself a web designer

    Why call yourself a web designer if you can make more money calling yourself something else? I suppose my business is web design and development, or at least that is a part of what I do. But I don’t call myself that. Nor do I structure my business arrangements like a typical web designer/developer. There […]

  7. If a hamburger can set itself apart so can you….

    This weekend my wife, kids, and brother-in-law are driving 3 and a half hours across the state of Florida just to eat a hamburger. Technically, we are also doing some siteseeing, but the catalyst for the trip was a hamburger. We are fortunate to live in a state that boasts the best hamburger in the […]

  8. Classic Advertising Books

    The Wall Street Journal today posted a list of 5 classic advertising books that may interest you. The list was created by famous advertising entrepreneur Jerry Della Famina. The books are: The 100 Greatest Advertistements 1852-1958 by Julius Lewis Watkins, 1959 Confessions of an Advertising Man by David Ogilvy, 1963 Bill Bernbach’s Book By Bob […]

  9. A caveat about off shore work and outsourcing

    I’ve been up since 5:30 am my time instant messaging with some developers from India. As noted in earlier blogs, sometimes I go with US resources, and sometimes I go off shore. It’s nothing personal. For this project off shore developers can do the job for 1/10 the cost of US developers. I’d be nuts […]

  10. How to assert appropriately

    Thanks for the comments to the last post, about being accessible. It seems in many responses that some readers could use a refresher (or first-time) course on appropriate assertion. Assertion is what you do when someone oversteps legitimate boundaries — like calling you too much, being too chatty, or not being available or responsive. Rule […]