An easy way to determine the best marketing strategies
Here is an easy way for you to determine the marketing strategies that work best: Take a look at the professionals you’ve hired recently, and figure out how you ended up hiring them. In my case here are examples: – Physical therapist for tennis elbow: Referred by a tennis buddy who raves about him. – […]
Do you use video taping to your advantage?
I recently videotaped myself and a self-defense pro for my latest educational web site. While the content of the video was fine, I was pretty nauseated at how I looked. Aside from the weight I’ve gained in the past two years, my facial expressions were stiffer than Al Gore’s. Painful though the experience of watching […]
Do you nickel and dime your clients?
Getting paid can be a stressful thing, and can make some web developers/professionals do things that lack judgement. Here’s an example: I referred a videographer to a colleague of mine recently, to shoot a commercial for him. The videographer did a good quality job with the shoot. But then he started demanding payment — after […]
Hodgepodge of lessons learned from a busy week
Well, I’m as swamped as I’ve been in a long time, thanks to a business trip to Illinois to work with a University on commercializing a beautiful market maker website and technology for agricultural users. This was a great trip, and here’s a mish mash of lessons: 1. Universities are an untapped market. Many of […]
How To Get Your First Client
Here a a few ideas for those of you looking to get your first client, although these ideas apply to anyone at just about any stage of development: 1. Write down the names of everyone you know, everyone. You should be able to get a list of 100 people. Use some techniques to “jog” your […]
Moving up the food chain
Hopefully all readers of this blog by now know the importance of writing educational and informational pieces to establish yourself as a credible expert in your marketplace. Maybe some of you are even taking it upon yourself to write a book. I’ve done that and it has made a huge difference in my status to […]
How your gut instincts can help you sell and market
Studies show that physicians generally start out in their career ordering too many tests. Then, as they get more experienced, they order fewer than average. Their gut instincts have developed, and they get pretty good at diagnosing patients without a bunch of unnecessary tests. Hopefully you, too, have developed your instincts for your business. However, […]
A very disappointing marketing campaign — and lessons for you
I’ve been curious about large-scale opt-in email houses and what kinds of results those sorts of lists generate, and so I tried two campaigns. I’m very disappointed with the results. First, the house I use is based in the USA and works with high-profile corporate clients — brands you would recognize. They get their names […]
Think — How can this be used as a marketing opportunity?
Almost any event is a potential marketing opportunity. Of course, you don’t want to get tacky or annoying, as anything taken to extremes will backfire. However, you should always be asking yourself, “How can I turn this into a marketing opportunity?” Recent examples from my own businesses: 1. Making a marketing opportunity out of something […]
The MOD Squad in “Thank You For Smoking”
This weekend my wife and I saw the movie “Thank You For Smoking,” a hilarious film about a tobacco lobbyist and his brilliance at pushing tobacco. What does this movie have to do with web designers? Well, Nick Naylor, the main character, gets support from a Mastermind Group, which is a strategy I’ve encouraged everyone […]