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Andrew Neitlich

Andrew NeitlichAndrew's consulting practice focuses on helping professionals and entrepreneurs build successful businesses. He received his MBA from Harvard Business School in 1991. You can get his books, sign up for his free newsletters, and learn more about him at www.fastmarketingresults.com. Andrew also maintains Down to Business: SitePoint's Small Web Business Management blog.

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Andrew Neitlich has written 12 articles for SitePoint with an average reader rating of 9.3.

Most recent articles written by Andrew

How a Core Relationship Strategy Can Help You Increase Profits
From Independent Contractor to Business Owner: How to Take the Leap
Product Strategies To Boost Your Web Business
How to Master Influence Skills to Sell More Web Design Services
Write a Business Plan that Works
Aspiring Towards Auto-Pilot: Automate Your Business Marketing
How to Market Your Business on a Shoestring
The Care and Feeding of Sales People
Why Small Web Design Firms Should Think Big
Make That Sale ... Without the Sleaze!
Andrew has written 12 articles in total. Show all articles.

All blog posts from Andrew

Thanks and goodbye to all!
So is third-party web design a dead business?
A client tells me about why he has rejected a bunch of web designers/developers
The beauty of "re-purposing"
How's your retirement looking?
Okay, let's see if anyone's been reading this blog: Reader challenge
Results of your Marketing Survey are here!
Please participate in a benchmarking survey of web design/developer marketing practices
This is the kind of website every web designer should design
Don't read your prospect's mind
The benefits of sticking to it
Suggested guidelines for responding to RFPs
The sales funnel
The importance of non-judgment and non-attachment in sales and entrepreneurship
The absolute importance of failure
Be honest -- do you have the intensity required to be self-employed?
How to know which ideas to pursue
Aaah, the wonders of a clean desk
Are you taking care of yourself?
An easy way to determine the best marketing strategies
Do you use video taping to your advantage?
Do you nickel and dime your clients?
Hodgepodge of lessons learned from a busy week
How To Get Your First Client
Moving up the food chain
How your gut instincts can help you sell and market
A very disappointing marketing campaign -- and lessons for you
Think -- How can this be used as a marketing opportunity?
The MOD Squad in "Thank You For Smoking"
How to write a good response to a client/customer complaint
An important lesson from Donald Trump
The story of a remarkable business turnaround
A review of the past 3 weeks
The importance of mentoring
Why you should stop calling yourself a web designer
If a hamburger can set itself apart so can you....
Classic Advertising Books
A caveat about off shore work and outsourcing
How to assert appropriately
Be accessible
Why you should stop coding and designing right now
Back to low pricing self-esteem
Give it away for free or charge full price, but don't discount your fees
Value and pricing: How much would you charge in this case
Why Google Adwords and Yahoo! Overture are overrated
How to generate leads
Males, females, diversity, and marketing your services
How well do you handle interruptions?
Do you have one or more idea files?
Out of site, out of mind
Two professionals in initial phone screen and why one came up short
Do you really have integrity?
Are you taking advantage of offline media?
Don't forget about providing value
The benefits of installments
Case study part III
Next step in case study
Let's do a case study comparing five money-making websites
It's not just what you do...
What's your talent?
Abundance from the home office
A simple way to eliminate many payment hassles
The case of the disappearing client
Let the game come to you
Rules of thumb are often wrong
New Year's Wish For You: In 2006, work hard to be lazy
One day, two very different inquiries
From $0 to $1 million in only a year
Forecast for 2006
Lessons from an Elance Pro Part II
How supportive is your family of your entrepreneurship?
Business, ethics, and morality
Lessons from an Elance Pro
What about hiring a salesperson?
This author's approach to sales calls
If you must volunteer to show a client what you can do....
How NOT to do a sales call
The relief of selling products instead of services
Thanksgiving Message and 40th Birthday Greeting
The right and wrong way to manage outsourced talent
Should you spend more on technology or marketing?
From consultant to guru
Rolling with the punches
A little negotiation strategy
The way to approach publications with article ideas
Dealing with the slow payers
The big idea of the day
A special kick in the butt just for you
Two simple ratios for you to track
Why free consultations don't work
Reinvent yourself
A moment of gratitude
A bit more on equity and selling a company
Separating the good from the great
Quick case study: To give up equity or not
Marketing questions to ask your prospects
Value
Random thoughts on pricing
Case Study: The difference a web design firm can make
Answer: The winning press release is.....
Guess which press release generates more press and business
Answer: Which designer makes more money....
Guess which web designer makes more money...
Primer on split testing and cost per order
Follow up questions/answers from case study
Case Study of Startup: Online Subscription-Based Programs
An ingenious networker
Why not start an institute or center?
Has project management gone out the window?
Russian Kettle Bells and marketing services
Should you pay for a referral?
Thoughts on compensating your team of designers/developers
How to fire a client
Best way to find talented web designers/developers
Who is responsible when client is not happy?
Best web designers and developers I've worked with
The Tale of Two Service Providers
Email vs. Direct mail; Interrupt vs. Permission
100 prospects at a time
Not OR, AND
Some key questions to ask your clients when designing quality sites for them
Why Permission Marketing doesn't go far enough
An idiotic way to market your business
Final startup primer -- marketing tactics for breaking in
Starting Up -- Business Loan
Legal issues in starting up - a primer
Pricing if you are 18 years old
A crash course in managerial economics
Tips on a direct marketing campaign
Half-way gone
How are you making a difference?
The unsell vs. consultative selling
Use information products to establish value, trust, and credibility
The unsell
Quick reminder on vendor relations
How to hook a client with the toehold strategy
The art of the upsell
Using the 80/20 rule to make more money
How accessible are you?
A creative marketing tactic to generate awareness of your firm
Should the first thing you show the client be perfect?
Do you suffer from kakorrhaphiophobia?
How to burn a bridge
From the prospect's point of view, how you sell is how you will perform if hired
Stay the course
Products: Are you taking action?
When do you give fixed bid?
Coming software shakeout?
Moment of truth, continued
Inside the prospect's head at the moment of truth
Quick suggestion to get more clients
Aaargh....shut up and ask a question already!
Branding lessons from a 3-year old and a hot dog stand
Has anyone used ProSavvy?
How often do you pitch ideas to prospects and clients?
More real data from marketing on a shoe string
Composure
Be an equal
Real data from marketing on a shoestring
The Reverse Sell, Per David Sandler
Back in the Saddle
Back to the big picture
Another blog where you can blame the prospect
Conclusion -- What actually happened to company offering mock ups
Do you use mock ups as a marketing tool?
Some quick secrets to asking clients for referrals
A scientific approach to marketing
Be honest about your blindspots
Beyond results: Are you making an impact
How to write an effective press release
How to write an effective case study
Key questions to ask regarding partnerships
Take advantage of free tutorials about optimizing web marketing and navigation
Are you riding the right horse?
Do you provide Magic Moments?
The power of FLOW
The horrible suffering of early adopters who have to sell to the mainstream
When things go sour
Lessons from a solid consultative sales call
Three Case Studies: Are you a superstar?
Are you a flake?
Using data to create pain
Mixing friends and business
Part Three: Equity vs. Cash
Part II: Equity vs. Cash
Guide to taking equity instead of cash for projects
How to get more revenue per customer
Obligatory sales forecasts for 2005, 100% guaranteed to come true
A 40-10 rule for wealth and making a difference
The virtues of falling on your sword at the appropriate time
The danger of using secondary benefits
Two Intellectual Property Attorneys answer your questions about copyrights and IP
How to kick start an online site with a trial period
A collection of business New Year's resolutions for you
Your Money or Your Life?
Holy Cow! My pipline is full already for 2005. How about you?
One other activity every self-employed Web Professional should do during the holidays
How are you thanking clients during holiday season?
Web site design if you focus on more than one target market
Please check out the new Sitepoint article about growing your business
Thanksgiving for the self-employed
Does how you BUY hurt how you SELL?
Answer to case study: How to answer a classic objection to value pricing
How to handle a classic objection to value pricing
Is a web site ever done (and what does that mean for selling web services)?
How to set your services apart: Two dimensional positioning
How to set your web services apart (and answer to case of inland seafood restaurant)
What is the way to set your Web Design/Development firm apart?
What a butler can teach web designers about selling, with credit to Brendon Sinclair
The importance of delivering and delighting clients, and why it is so rare
Back to the THREE fundamental principles of a sound marketing and sales strategy
The best gigs to get, and how to get them
Two other lessons from the panel of top producers
Lessons from a panel of top producers
Here is a Web site that does what a professional's Web site is supposed to do!
Should you post prices on your website?
How to figure out what price to charge via split testing
How to make more money by developing and marketing products
Two proven ways to get over the fear of rejection
Secret of a 180 degree turnaround
How to break into a new market, even without a customer
Lessons from an ineffective sales call
Insights into why some of you aren't taking enough action to market your business
Towards fully automated marketing
How to reach top executives
Instant Perspective
How to build a company and flip it for $12 million
Who is on your Must-Know List?
A network/sphere of influence to aspire towards
Getting back a lost client -- a case study in "try, try, and try again"
Precision
An important article about influence skills and strategies!
Further proof that a target market is the way to go
When a client drags out the first payment
How to stay focused and resilient in the face of adversity
Are you ready for the fourth quarter?
Taking a break after a six-figure week
Are you taking advantage of publicity?
Why you don't necessarily get what you pay for, and how to turn this to your benefit
Pop Quiz: What are the sources of this year's revenue?
Interview with Jon Morrow -- Sitepoint Enthusiast and Successful Entrepreneur
Interview with Jon Morrow -- Sitepoint Enthusiast and Successful Entrepreneur
Another post about lousy service in the web design/dev field
Would you rather have a fast nickel or a slow dime?
Five common mistakes in influencing others
Raising money from investors
From the eye of the hurricane (almost)
An Automated Lead Generation Tool
Where are you on the value chain?
Eight Examples of Profitable Headlines Every Web Professional Must Memorize Today!
Is your marketing push, pull, or N/A?
Classic Case Study: An effective but risky strategy for late-paying clients
How much time should you allocate to business development?
Avoid the top pet peeve in professional service delivery
Affiliate programs as a way to gain leverage
One relevant post on action planning and one irrelevant but hilarious link
How to overcome limiting beliefs and insecurity to be a more effective marketer
Finesse: How to overcome the issue of strengths vs. weaknesses
Strength or Weakness: How to Stop Sabotaging Yourself When You Market and Sell
A Pricing Challenge for Those Earning Less Than $70,000 Per Year
How to Price Your Services (The Question on Everyone's Mind)
Marketing On A Shoestring: Bonus Information
How to Avoid Cheap Clients, PART II
How to Avoid Cheap Clients
How Do You Compete?
The Stickiest Situations
A Key Metric Every Web Designer/Developer Needs to Track
You Are Always Selling the Engagement -- Even After You Have Sold It
A Marketing Tactic That Works Better than Google AdWords
Long Sales Cycles: How to Handle Prospects Who Won't Agree to Move Forward
Best Practices in Managing Salespeople
Answers to Fun Features to Benefits Quiz
Fun Features to Benefits Quiz
How Three Web Developers Lost a Six-Figure Project
Surveying Clients Part II
A Quick Way to Improve Client Relationships and Your Own Capabilities
The Importance of Testimonials
Key Distinction: Practice vs. Project Leadership
An Overview: How Every Web Professional Should Think About Marketing and Sales
Call For Information-Based Web Developer sites
The Best Time To Market Your Web Business
How to talk about your web business so that you set yourself apart
How to Ceate a Referral-Only Web Design Business (Part 3)
Are You Thinking Big Enough?
How to Ask for Referrals, Part 2
Sasser from a business development perspective
How to Ask for Referrals (Part 1 of 2)
Lessons from a lousy sales week
Should You Focus on a Target Market (Redux)?
Essential Business Reading
Is It Time to Take the Leap and Start Your Own Business?
Let's Get Started

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