AdWords Offers Demographic Site Targeting

Matt Mickiewicz

Want your advertising message to reach 18-24 year old women?

Now you can with Google AdWords.

With the AdWords site tool, you can pick your preferences in up to three different demographic categories. The system will analyze your preferences and create a list of available Google Network sites that are popular with that audience. If you select multiple demographics, the AdWords system will look for sites that match all of your preferences. For instance, you might ask the site tool to look for sites popular with users who have children, or for sites popular with men earning a high income. The site tool will then return a list of sites whose audience tends to match those demographic descriptions.

The demographic data comes from comScore Media Metrix, which at the moment is only profiling US based visitors.

All the data comes from comScore’s panel, which is comprised of US-based Internet users who have filled out a demographic profile and installed software that allows comScore to track what Websites they visit.

This means, for the time being, your demographically targeted campaigns have to be focused on the US market.

More info.

Free book: Jump Start HTML5 Basics

Grab a free copy of one our latest ebooks! Packed with hints and tips on HTML5's most powerful new features.

  • http://www.norics.com Hero Doug

    [quote]All the data comes from comScore’s panel, which is comprised of US-based Internet users who have filled out a demographic profile and installed software that allows comScore to track what Websites they visit.[/quote]

    Sounds great if they have some way of preventing little Jimmy from coming along and visiting sites daddy wouldn’t, haven’t looked at how comScore works.

  • www.webhosting.uk.com

    Demographic site selection is an effective way to reach to your target audience. But its available only for campaigns which target users in the United States.
    Hope it will start working for other countries also.

  • eukhost.com

    The demographics is used simply for selecting the sites that Adwords suggests to run site targeted ads on, it does not target specific users as they happen to visit the particular site targeted website.