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  1. Logo Design 101: What Is a Logo?

    On a daily basis we’re bombarded by logos. They’re on our clothes, our cars, our phones, our streets, pretty much everywhere we look. So what exactly is a logo? A logo is a symbol, name or trademark of a company. Logos are used by companies because they represent a concise image of the company
  2. DesignFestival: Logo Brief: The London 2012 Education Logo

    In 2009, London 2012 ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the existing London Olympics logo which will sit alongside the official and Paralympics logos
  3. Logo Brief: The London 2012 Education Logo

    In 2009, London 2012 ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the existing London Olympics logo which will sit alongside the official and Paralympics logos
  4. HTML 5 Has A Logo!

    unveiled a new logo for HTML5.  The logo is not yet the official logo but has been introduced in order to build community interest and spirit. If, as the W3C hopes, the community embraces the logo, W3C will adopt it as its own official logo for HTML5 in the first quarter of 2011. The logo is a simple
  5. Logo Design Trends: Cubism

    Continuing our series on logo design trends (having looked already at “The Shift” and Pixel based designs), this week we’ll look at some designs based on a cubist style. Cubism was a 20th century avant-garde art movement, which is closely associated with Pablo Picasso and Georges Braque. This art
  6. Logo Design Trends: The Shift

    It’s coming towards the end of the year (where have the months gone?), and around this time people tend to look back and trends and happenings, so I thought now might be an appropriate time to look at some of the popular styles which have been prevalent in logo design. We’ll look at a different
  7. Expedia’s Logo Takes Flight

    The start of 2009 meant a new look for Expedia. The travel web site unveiled a somewhat less playful logo than the one they'd been sporting for the past ten years. The bright bubblegum yellow and blue colors of the old logo were replaced with a more sombre dark blue palette. The airplane
  8. Symbol-​​​​​​​​only Logo Basics

    Symbol-only logos are the Madonna or Britney of logo design: so famous they don’t need a surname, or in the case of a logo, so recognizable they don’t need to have the company name attached. This type of logo is generally reserved for the really big boys and often results after a redesign when
  9. London 2012 Education Logo

    London 2012 recently ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the existing London Olympics logo which will sit alongside the official and Paralympics logos
  10. Microsoft's Makeover: the New Logo

    Microsoft has changed their logo. The new design was revealed last week… The logo has evolved since 1975 but the current incarnation appeared in 1987 and remained unchanged for 25 years: The new logo is the first to feature a separate icon and color. The colors match those applied
  11. Starbucks Logo Evolution

    I don’t drink tea or coffee and I’ve never set foot in a Starbucks coffee shop, however I’m very much aware of the Starbucks logo as it’s visible in many cities around the world. This iconic logo has gone through several changes over the years, starting in the early seventies with a brown label
  12. Using Cubism in Logo Design

    for their logo work. The cubist style reduces images down to a level of simplicity, and simplicity is one of the more important features of a good logo. Many of the logos have an illustrated hand-drawn feel about them which is eye-catching and aesthetically pleasing, moving away from the very clean
  13. New Logo For Leno

    Following much controversy and a bit of verbal fisticuffs, US chat show host Jay Leno is returning to his late night show slot which has been vacated by Conan O’Brien. As part of the return, the show has a new logo which was revealed yesterday on thejaylenoshow.com web site. The new logo features
  14. Expedia Unveils New Logo

    A new year and a new look for Expedia is revealed. The travel web site has unveiled a somewhat less playful logo than the one they've been sporting for the past ten years. The bright bubblegum yellow and blue colors of the old logo have been replaced with a more sombre dark blue palette
  15. Design an Origami-Inspired Logo

    As graphic designers, we are often poised with tasks that we might not normally take on or even think about. Designing is not only a creative field, but also one with unique demands. Logos are often high on the list when it comes to client requests. Because logo designs are so common
  16. Is My Logo Really Finished?

    Every single business across the web and the world should have a logo, because it represents your company’s identity — a critical branding element. You want people to know what kind of company you are in a single glance across your logo. For anybody that's had to design a logo before, this can
  17. DesignFestival: A New Logo for Leno

    logo which was revealed on thejaylenoshow.com web site. The new logo features dark blue text on a black background with a small slither of a moon hanging like a dot over the letter “i”. More: DesignFestival: A New Logo for Leno
  18. A New Logo for Leno

    logo which was revealed on thejaylenoshow.com web site. The new logo features dark blue text on a black background with a small slither of a moon hanging like a dot over the letter “i”. The words “with Jay Leno” are slotted in between in white. (Image from B Carvahlo on Twitpic) Here’s the old logo
  19. Logo Design Typography: Helvetica

    Designers use letterforms to convey the attitude, history and culture of a company. Choosing a suitable for a logo is not an easy task. As well as the overall legibility of the letters, their shape in combination must be considered. For many logo designers, this is where Helvetica steps
  20. Redesigning the MySpace Logo

    Another day, another redesigned logo. MySpace is attempting to stage a comeback having fallen behind the times compared with sites like Facebook and Twitter. In 2010, the site announced a revamp (which includes the new logo) and also that it would no longer try to compete with the aforementioned
  21. 10 Company Logo Makeovers

    When it comes to a company’s image, the logo plays a crucial part. Branding and marketing materials are one of the key factors in fostering a successful brand that resonates with customers. Just like with websites, the company image can be in need of a makeover from time to time. These makeovers