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  1. Logo Design 101: What Is a Logo?

    On a daily basis we’re bombarded by logos. They’re on our clothes, our cars, our phones, our streets, pretty much everywhere we look. So what exactly is a logo? A logo is a symbol, name or trademark of a company. Logos are used by companies because they represent a concise image of the company
  2. DesignFestival: Logo Brief: The London 2012 Education Logo

    In 2009, London 2012 ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the existing London Olympics logo which will sit alongside the official and Paralympics logos
  3. Logo Brief: The London 2012 Education Logo

    In 2009, London 2012 ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the existing London Olympics logo which will sit alongside the official and Paralympics logos
  4. Logo Design Trends: The Shift

    It’s coming towards the end of the year (where have the months gone?), and around this time people tend to look back and trends and happenings, so I thought now might be an appropriate time to look at some of the popular styles which have been prevalent in logo design. We’ll look at a different
  5. Logo Design Trends: Cubism

    Continuing our series on logo design trends (having looked already at “The Shift” and Pixel based designs), this week we’ll look at some designs based on a cubist style. Cubism was a 20th century avant-garde art movement, which is closely associated with Pablo Picasso and Georges Braque. This art
  6. Expedia’s Logo Takes Flight

    The start of 2009 meant a new look for Expedia. The travel web site unveiled a somewhat less playful logo than the one they'd been sporting for the past ten years. The bright bubblegum yellow and blue colors of the old logo were replaced with a more sombre dark blue palette. The airplane
  7. HTML 5 Has A Logo!

    unveiled a new logo for HTML5.  The logo is not yet the official logo but has been introduced in order to build community interest and spirit. If, as the W3C hopes, the community embraces the logo, W3C will adopt it as its own official logo for HTML5 in the first quarter of 2011. The logo is a simple
  8. Symbol-​​​​​​​​only Logo Basics

    Symbol-only logos are the Madonna or Britney of logo design: so famous they don’t need a surname, or in the case of a logo, so recognizable they don’t need to have the company name attached. This type of logo is generally reserved for the really big boys and often results after a redesign when
  9. London 2012 Education Logo

    London 2012 recently ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the existing London Olympics logo which will sit alongside the official and Paralympics logos
  10. 10 Company Logo Makeovers

    When it comes to a company’s image, the logo plays a crucial part. Branding and marketing materials are one of the key factors in fostering a successful brand that resonates with customers. Just like with websites, the company image can be in need of a makeover from time to time. These makeovers
  11. Microsoft's Makeover: the New Logo

    Microsoft has changed their logo. The new design was revealed last week… The logo has evolved since 1975 but the current incarnation appeared in 1987 and remained unchanged for 25 years: The new logo is the first to feature a separate icon and color. The colors match those applied
  12. Starbucks Logo Evolution

    I don’t drink tea or coffee and I’ve never set foot in a Starbucks coffee shop, however I’m very much aware of the Starbucks logo as it’s visible in many cities around the world. This iconic logo has gone through several changes over the years, starting in the early seventies with a brown label
  13. Dissecting the Rio 2016 Logo

    The Rio 2016 Olympic Games logo was unveiled on Copacabana Beach in Rio De Janeiro. The identity is made up of multi-colored figures holding hands over the Olympic rings, and the words Rio 2016 in a script typeface. It was designed by Brazilian agency Tatil. According to the organizers
  14. Logo Design Trends: The Rainbow

    Recently on Design Festival I posted about Cubism as a trend in logo design, over on SitePoint you can see some earlier posts I wrote about Pixels and The Shift as trends in logo design, but today I’m continuing with a look at the use of the rainbow, or rainbow colors in identities. When I’m
  15. Logo Design Trends: Pixels

    Last week I started a series looking at some of the trends that have been apparent in logo design over the past year. Although it’s interesting to look at trends, and the aim of this series is to be both educational and inspirational, it’s important to remember that trends come and go while good
  16. Redesign BP's Logo

    are in the middle of both an environmental and public relations disaster. Greenpeace UK have launched a competition and are inviting designers to create a new logo for BP, which stands for “Beyond Petroleum”. BP is pursuing 'unconventional oil' - the Canadian tar sands and deepwater drilling and causing massive
  17. Using Cubism in Logo Design

    for their logo work. The cubist style reduces images down to a level of simplicity, and simplicity is one of the more important features of a good logo. Many of the logos have an illustrated hand-drawn feel about them which is eye-catching and aesthetically pleasing, moving away from the very clean
  18. New Logo For Leno

    Following much controversy and a bit of verbal fisticuffs, US chat show host Jay Leno is returning to his late night show slot which has been vacated by Conan O’Brien. As part of the return, the show has a new logo which was revealed yesterday on thejaylenoshow.com web site. The new logo features
  19. Expedia Unveils New Logo

    A new year and a new look for Expedia is revealed. The travel web site has unveiled a somewhat less playful logo than the one they've been sporting for the past ten years. The bright bubblegum yellow and blue colors of the old logo have been replaced with a more sombre dark blue palette
  20. Design an Origami-Inspired Logo

    As graphic designers, we are often poised with tasks that we might not normally take on or even think about. Designing is not only a creative field, but also one with unique demands. Logos are often high on the list when it comes to client requests. Because logo designs are so common
  21. Is My Logo Really Finished?

    Every single business across the web and the world should have a logo, because it represents your company’s identity — a critical branding element. You want people to know what kind of company you are in a single glance across your logo. For anybody that's had to design a logo before, this can