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  1. Logo Design 101: What Is a Logo?

    On a daily basis we’re bombarded by logos. They’re on our clothes, our cars, our phones, our streets, pretty much everywhere we look. So what exactly is a logo? A logo is a symbol, name or trademark of a company. Logos are used by companies because they represent a concise image of the company
  2. DesignFestival: Logo Brief: The London 2012 Education Logo

    In 2009, London 2012 ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the existing London Olympics logo which will sit alongside the official and Paralympics logos
  3. Logo Brief: The London 2012 Education Logo

    In 2009, London 2012 ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the existing London Olympics logo which will sit alongside the official and Paralympics logos
  4. HTML 5 Has A Logo!

    unveiled a new logo for HTML5.  The logo is not yet the official logo but has been introduced in order to build community interest and spirit. If, as the W3C hopes, the community embraces the logo, W3C will adopt it as its own official logo for HTML5 in the first quarter of 2011. The logo is a simple
  5. Logo Design Trends: Cubism

    Continuing our series on logo design trends (having looked already at “The Shift” and Pixel based designs), this week we’ll look at some designs based on a cubist style. Cubism was a 20th century avant-garde art movement, which is closely associated with Pablo Picasso and Georges Braque. This art
  6. Logo Design Trends: The Shift

    It’s coming towards the end of the year (where have the months gone?), and around this time people tend to look back and trends and happenings, so I thought now might be an appropriate time to look at some of the popular styles which have been prevalent in logo design. We’ll look at a different
  7. Expedia’s Logo Takes Flight

    The start of 2009 meant a new look for Expedia. The travel web site unveiled a somewhat less playful logo than the one they'd been sporting for the past ten years. The bright bubblegum yellow and blue colors of the old logo were replaced with a more sombre dark blue palette. The airplane
  8. Symbol-​​​​​​​​only Logo Basics

    Symbol-only logos are the Madonna or Britney of logo design: so famous they don’t need a surname, or in the case of a logo, so recognizable they don’t need to have the company name attached. This type of logo is generally reserved for the really big boys and often results after a redesign when
  9. London 2012 Education Logo

    London 2012 recently ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the existing London Olympics logo which will sit alongside the official and Paralympics logos
  10. Microsoft's Makeover: the New Logo

    Microsoft has changed their logo. The new design was revealed last week… The logo has evolved since 1975 but the current incarnation appeared in 1987 and remained unchanged for 25 years: The new logo is the first to feature a separate icon and color. The colors match those applied
  11. Starbucks Logo Evolution

    I don’t drink tea or coffee and I’ve never set foot in a Starbucks coffee shop, however I’m very much aware of the Starbucks logo as it’s visible in many cities around the world. This iconic logo has gone through several changes over the years, starting in the early seventies with a brown label
  12. Rethinking Icon and Logo Design for the Responsive Web

    It’s been a while since I last discussed Responsive Web Design (RWD). My first article about this topic dates back to the 15th of January 2013 and was the first of a long series. During the series I defined RWDs basic features, fluid and grid layouts, fonts, images and how to start implementing a responsive approach with real examples. I suggest you to take a look at these articles to refresh your memory before continuing with this one. This article will look in detail at one aspect of RWD, rethinking icons and logos responsively and how to approach their design.

    A new challenge

    How we experience the Internet has changed rapidly. Over the past few years, its transformation from desktop to mobile has resulted in developers and designers having to constantly stay ahead of the curve and on top of new demands.

    The number of devices users are using has increased exponentially, which in turn has increased the variety of browser specifications and screen resolutions that we must accommodate.

    RWD has helped us by providing mobile developers with a method to accommodate the vast and ever-growing variety of screens and devices pragmatically and efficiently. As you may know, the approach takes into account important factors such as user behavior, screen size, and operating system. Responsive design should respond automatically and optimally to the preferences of the user, regardless of their screen or software.

  13. Using Cubism in Logo Design

    for their logo work. The cubist style reduces images down to a level of simplicity, and simplicity is one of the more important features of a good logo. Many of the logos have an illustrated hand-drawn feel about them which is eye-catching and aesthetically pleasing, moving away from the very clean
  14. New Logo For Leno

    Following much controversy and a bit of verbal fisticuffs, US chat show host Jay Leno is returning to his late night show slot which has been vacated by Conan O’Brien. As part of the return, the show has a new logo which was revealed yesterday on thejaylenoshow.com web site. The new logo features
  15. Expedia Unveils New Logo

    A new year and a new look for Expedia is revealed. The travel web site has unveiled a somewhat less playful logo than the one they've been sporting for the past ten years. The bright bubblegum yellow and blue colors of the old logo have been replaced with a more sombre dark blue palette
  16. Design an Origami-Inspired Logo

    As graphic designers, we are often poised with tasks that we might not normally take on or even think about. Designing is not only a creative field, but also one with unique demands. Logos are often high on the list when it comes to client requests. Because logo designs are so common
  17. Is My Logo Really Finished?

    Every single business across the web and the world should have a logo, because it represents your company’s identity — a critical branding element. You want people to know what kind of company you are in a single glance across your logo. For anybody that's had to design a logo before, this can
  18. DesignFestival: A New Logo for Leno

    logo which was revealed on thejaylenoshow.com web site. The new logo features dark blue text on a black background with a small slither of a moon hanging like a dot over the letter “i”. More: DesignFestival: A New Logo for Leno
  19. A New Logo for Leno

    logo which was revealed on thejaylenoshow.com web site. The new logo features dark blue text on a black background with a small slither of a moon hanging like a dot over the letter “i”. The words “with Jay Leno” are slotted in between in white. (Image from B Carvahlo on Twitpic) Here’s the old logo
  20. Logo Design Typography: Helvetica

    Designers use letterforms to convey the attitude, history and culture of a company. Choosing a suitable for a logo is not an easy task. As well as the overall legibility of the letters, their shape in combination must be considered. For many logo designers, this is where Helvetica steps
  21. Redesigning the MySpace Logo

    Another day, another redesigned logo. MySpace is attempting to stage a comeback having fallen behind the times compared with sites like Facebook and Twitter. In 2010, the site announced a revamp (which includes the new logo) and also that it would no longer try to compete with the aforementioned