In what was by far the largest contest to date in terms of both entrants and designs submitted, Bonic‘s simple design incorporating a sketched folder (indicating thumbnail sketches that are part of the design process) has been declared the winning logo that will be used to shape the identity of 99designs.
Here are some statistics about the contest:
- First prize: $1,000
- Second prize: $200
- Number of designers: 311
- Number of submissions: 1472
- Contest length (days): 4
- Number of star ratings left: 280
- Number of contest comments: 191
- Number of feedback comments: 1304
I’ve written before about what makes a good design contest, and there are a couple of lessons that contest holders can take away from this contest to ensure that future contests are successful. For example, in addition to offering a reasonable prize and being prompt and diligent when leaving feedback, a winner for this contest was selected even though the design still needs some tweaking.
Another decision that made this contest successful was to award a second prize winner (congratulations designabot!). This isn’t necessarily something that every contest holder is in a position to be able to do, but it’s a great way to reward a designer who may not have won, but who came very close and whose work you still admired.
Stay up to date with the evolution of 99designs via the SitePoint Development Blog.