7 Value-Added Services Web Designers Can Offer Clients

website analyticsAfter I design a website for a client, I am often asked to provide other (somewhat related) services, such as managing e-mail marketing campaigns, creating various reports, and updating online stores. This is perfect for me because it supports the model I follow in my business. But even if you typically only provide design services, there are ways you can offer your clients even more value for working with you, and develop a long-term relationship that benefits everyone.

If clients are happy with your work, they are likely to consider you for other projects because they trust you, they know you’re web savvy, and you already have a handle on their businesses. Building on a previous post, “Recession Survival: 9 Ways To Make More Money As A Web Designer,” here is an expansion of #8: Diversify, with seven value-added services you can offer to your clients.

1. Analytics Interpretation and Reporting

You’ve designed the site with web analytics code in place and the site usage is being tracked. But it takes a lot of the client’s time to review the analytics and, most importantly, interpret what it means. It can be beneficial for your clients to have someone who understands the data create reports, interpret them, and make suggestions for site improvements based on the data.

2. Competition Monitoring

Regardless of the industry your client is in, there are competitors online. It might be worthwhile to have someone keep an eye on competitors’ websites to stay up to speed with what they’re doing, especially if it can impact the client’s business.

3. HTML E-mail Template Design

If your client sends e-mail marketing messages, he/she may be interested in having e-mail templates created that have the same look and feel as the website.

4. Blog Customization/Management

Blogs are another area where a client may need help carrying over the same look that you created for their website. Beyond the customization and setup, there may be an opportunity to provide blog management services for your clients, where you publish posts, manage comments, add the blog to directories and promote linking.

5. Pay-Per-Click Campaign Management

This is another area that requires a lot of work on the client’s part. If the client doesn’t have dedicated marketing support and if you have experience with PPC campaigns, this may be a great way to give your clients more value, and save them time.

6. Sales Presentation Development

One of my clients had a team of sales people who wanted to use the website as a visual aid during sales presentations, but always feared there would be spotty or non-existent Internet service for the meeting. I was hired to take the website, translate it into an auto-run demo, and burn it to a DVD. This gave the sales people an offline solution, plus a leave-behind for prospects.

7. Usability Testing

After the site is live — or before the work begins in the case of a redesign — it may make sense to get input from the client’s customers and target audience. You can manage usability testing by creating and compiling surveys, managing one-on-one interviews, and reporting the feedback to the client.

What other types of services do you offer clients to keep the relationship going in between design projects?

Image credit: CLF

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  • abdusfauzi

    nice tips. about the slideshow (autorun demo) sounds good. some mockup site will do too. :)

  • Lukevdp

    You forgot the big one – SEO =)

  • Dave Jones

    SEO isn’t an addon service – it is built into the design of the site.

    IMO it should be included in the price of the design. I would never have two prices – one for a non-search-engine-optimized version and one for an SEO version.

  • http://blogbuildingu.com/ Hendry Lee

    Value added design. That’s really what we need to compete in 2009 and beyond. I never realized this until recently. During early 2000, I frequently referred my server management clients to a designer friend and vice versa, because most people who needed web design service liked to know a reliable webmaster.

    A client who needed a web presence almost always could make use of a good designer. The opportunity is always there but only a few designers integrate both of them, or more, together.

    Besides SEO, here are some more ideas:

    1. Server management
    2. Hosting
    3. Landing page optimization
    4. Training

  • Jillian Koeneman

    There’s also social media consulting and flash & interactive media. Like Hendry said above, the key is integrating all this critical pieces together.

  • http://www.marketleveragetv.com MarketLeverage

    These are great areas designers can expand their services to. If you have a particular related talent to design, whether it be copywriting or analyzing stats, you can offer value packages to your clients that make you an even more valuable asset to their business.

  • Robert O’Rourke

    I think it can be a bit much to add all of those services, especially for a small business or one man band. There wouldn’t be much time left to actually do any design so job enjoyment and satisfaction would plummet. That only really applies to points 1, 2 and 5 though. The rest are essentially design/code related which a lot of web designers already do.

  • realjustinlong

    For me I have added things such as Phone Support. Sure my clients can always reach me by email and I will get back to them within 48 hours but if you need to talk to me on the phone and you need to do it a lot (multiple times a month or week) then you can add a Monthly phone support plan. I have other freelancers that have been very upset by this saying that I should talk to my customers on the phone no matter what (and I will as long as I am actively working on a project for them) but for me it has cut many hours of distraction out a week.

  • http://www.faridhadi.com FaridHadi

    I never thought of #1.
    Thanks for a nice article.

  • http://prevailpr.com emotainment

    Great article, thank you for the insight. Some of the other value added services we provide for our web design clients are: domain name suggestions, a 10 point marketing plan, an anchor link in our business directory and a blog post where we highlight the client and their products or services.

    Because our website gets much more traffic than the majority of our clients, we use that traffic to add more value to the client’s finished product.

  • SIGEPJEDI

    Here are a couple more:

    – PCI Compliance
    – Load Testing
    – UpTime Monitoring