Whenever I’ve got a client that wants a very specific type of logo design, the first thing I do is research, research, research. In this case, a client wanted a natural-looking, “green” logo design. So, I pulled together a big list of logos from which I could get inspiration and aid in guiding the client.

Sometimes, I pass the research on to my client to get us both on the same page. Often, they’ll point out a specific few that they like, giving me a lot of clarity into what they’re looking for in their own logo.

In the roundup below, of course, there’s an obvious pattern of greens and browns in the designs. There are some exceptions like the Blue Oak logo and Gas Natural. You also can’t help but notice the “swoop” in the more leafy designs. But, notice the exceptions to this in the logo designs of Werner, Coastline, and OLT where they have hard lines and sharp points. Enjoy!


Werner Lumber Company

Coastline Industries


BlueOak Contruction

Outdoor Living Today

Green Eagles Development






Vox Verde



Love Nature

Bio Hotel


Naturally Essential

World 2012

Natural Art Images

Natural Design




Big Colors

Beetle Nut




Cyclic Energy


Costa Rica Tour

Fresh Foods

Pure Oils

Optimal Organic

Artisan Organics



Life Church


Green Planet

Green Thumb Social Icon

Clean Integration


Green Tech

Cibo Naturals



Gas Natural

Notice any patterns that I didn’t point out? Let me know which were your favorites and if there are any that you think are not effective designs for a green business.

Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, graphic design, and desktop publishing. She is a Senior Editor for Creative Content Experts, a company that specializes in guest blogging and building backlinks. In addition to her writing career, Tara also enjoys spending time with her husband and two children.

Get your free chapter of Level Up Your Web Apps with Go

Get a free chapter of Level Up Your Web Apps with Go, plus updates and exclusive offers from SitePoint.

  • Tobias Beuscher

    What’s interesting: The econotable-logo is nearly the same topic/design, encon uses. But: The econotable logo is for sale on brandcrowd: http://www.brandcrowd.com/logo-design/details/6500

  • http://www.i-dizajn.com Web dizajn

    Very inspirational logos..nice collection thanks.

    • https://plus.google.com/u/0/117883511520701899763?rel=author Tara Hornor

      Glad you enjoyed it!

  • Franco

    Why is Lume’s logo nature related?

  • John Lockton

    If I see another “green” logo with a leaf in it I’m gonna scream!

    • https://plus.google.com/u/0/117883511520701899763?rel=author Tara Hornor

      Lol! I completely understand! :) I think anyone who comes up with a completely original “green” logo (i.e. no leaves) should win a prize.

Related books & courses
The Principles of Beautiful Web Design, 3rd Ed

Available on SitePoint Premium. Check it out now!